Freelancer profile translated to English.
Back to original languageAbout Aimee
Fractional CMO | Brand, Growth & Go-to-Market
I support the leaders and marketing teams of startups and scale-ups (B2B, B2C, B2B2C) in the key phases of structuring, acceleration, or transformation.
My role: take responsibility for marketing as an internalized CMO, without the burden of recruitment, with operational and strategic involvement tailored to your challenges (a few days per week or month).
What I do in concrete terms:
- Definition or clarification of the overall marketing strategy (positioning, priorities, roadmap)
- Brand & Growth Management: acquisition, conversion, messaging, brand consistency
- Structuring teams, processes, and KPIs
- Product/offering launch, go-to-market, content, campaigns
- Decision-making support for leaders (trade-offs, focus, timing)
- I am comfortable in demanding contexts: rapid growth, strong business constraints, limited resources, periods of change.
My approach:
- Pragmatic and impact-oriented: what matters is what drives the business forward
- Demanding but human: performance without dogma or bullshit
- Very operational: I do, I structure, I transmit
- Aligned brand x business: no growth that harms the brand, no brand disconnected from reality
Profiles I most often support:
- Founders who need a marketing right-hand person
- Teams in transition (before/after recruiting a CMO)
- Startups that have "tried everything" but lack clarity and focus
- Organizations that want to bring meaning and consistency back into their marketing
📍 Available fractionally / long-term mission
📈 Strategic + operational interventions
🧠 Strong analytical, structuring, and execution skills
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- FreeTranslator on MALTJanuary 2015 - December 2018 (3 years and 11 months)I completed multiple translation missions through the MALT platform, for which you can find testimonials below.
- Clones N ClownsCopywriterPRESS AND MEDIADecember 2009 - December 2014 (5 years)Paris, FranceI founded Clonesnclowns.com and Clonesnclowns.com/fr in 2010, and this blog quickly became a professional project with 300,000 views per month. Sold in 2016, the blog no longer belongs to me but features a range of content in both English and French. Brands such as Google, L'Oreal, Mim, Harrods, My Little Paris, Monoprix, and Amazon trusted me to create and write sponsored content to promote their brands on this platform.
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Education
- Hypokhâgne validationHypokhâgne2007
- Master's in MarketingSciences Po Toulouse2012