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Description

Hello 👋🏽

My name is Aïda-Marie and I specialize in communication, branding, and copywriting.

Whether you're a company, start-up, or agency, I can assist you with your challenges in:

📣 Communication (strategies, launch plans, and PR and influence guidelines)

🚀 Branding (brand platform, brand identity, benchmarking, and trend reports)

🖋 Content writing (press releases, press kits, website, social media)

🎯 Project management (PR, influence, events)

🗣 Partnerships (media, corporate)

⚡️ Reporting (evaluations, KPI tracking, learnings).

My background in a few words 👩🏽‍💻

+ 10 years in communication

Trained in Classical Literature and graduated from CELSA with a degree in Information and Communication Sciences

9 years client-side in 360° communication (L'Oréal, Chanel, Publicis, Bonpoint).

My preferred sectors ✅

. Cosmetics

. Luxury

. Fashion

. Lifestyle

. CSR

. Media.

My values ✨

. Commitment

. Creativity

. Solution-oriented

. Kindness

. Ethics

. Passion

. Resilience.

📍Paris and its region.

Looking forward to learning more about your projects and needs!

See you soon,

Aïda-Marie

P.S. : if you liked my profile and your project isn't immediate, don't hesitate to add me to your favorites to contact me when the time comes 🌈

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Italian
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris 12e Arrondissement (up to 10km)

Coty International (AE)
GLOBAL PR & INFLUENCE MANAGER
LUXURY GOODS
October 2023 - Today (2 years and 8 months)
PR & INFLUENCE COMMUNICATION

Assignment for the HUGO BOSS brand (Coty) within the international communication department:

Management of the brand's global fragrance visibility
Strategic planning and guideline development
International coordination and campaign management.
Public Relations Influencer Marketing Event Management Social Media Communication Strategy
Instagram
Project manager
SOCIAL NETWORKS
September 2021 - December 2022 (1 year and 3 months)
Paris, France
360° COMMUNICATION CONSULTING

Assignment carried out in collaboration with the Matriochka agency for Instagram, to support them in their PR and influence activations in France and Europe:

- Development of communication plans
- Influencer campaign management
- Media partnership management (Brut, Condé Nast, Konbini, MAD, Les Eclaireuses, Clique...)
- Event coordination (Cannes, Fashion Week...)
- Writing of press releases, journalist briefs, and interviews
- Reporting.

Sectors: digital, corporate, fashion, lifestyle, media.
Branding Project Management Communication Strategy Social Media Influencer Marketing Event Management Public Relations Writing
Rouje
Copywriter
FASHION AND COSMETICS
September 2022 - October 2022 (2 months)
Paris, France
COPYWRITING

Writing assignment for the Rouje brand for the relaunch of its cosmetics line:

- Brand manifesto
- Newsletters
- Website / social media engagement
- Product pages
- Press kit
- Business card.

Sectors: fashion, cosmetics.
Copywriting Copywriting Writing Web Writing Newsletter Writing Fashion Cosmetics