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Malt Strategy
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Malt Tech Trends 2026
Aida K.AK

Aida K.

Marketing Manager | Marketing Ops & Activation

€425/day
6 projects
Nantes, FR
8-15 years
Marketing Activation
Customer Experience
360 Activation
Webmarketing Strategy

Average response time: 1 hour

Freelancer profile translated to English.
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About Aida

Marketing Manager with over 10 years of experience, I help companies structure, manage, and activate their 360° marketing strategies.

I focus on **three complementary areas**:

🚀Marketing Ops & 360° Activation
Campaign management, multi-channel coordination, stakeholder management, and transforming marketing plans into high-performing operational initiatives.

🎯Marketing Structuring & CRM
Customer journey optimization, customer insights, segmentation, CRM action management, and continuous improvement of marketing systems.

🧭Customer Experience & Performance
Deployment of initiatives to enhance engagement, traffic, and consistency across customer touchpoints.

I have worked in diverse environments (retail, energy, B2B, education) with companies likeGRDFand **Klépierre**, a leading European shopping center manager, addressing challenges in transformation, acquisition, loyalty, and commercial activation.

⭐⭐What my clients appreciate about our collaborations:

⭐ My ability toquickly grasp complex issuesin challenging environments.
⭐ My skill instructuring multiple projectsand translating strategy into concrete actions.
⭐ My capacity tocoordinate teams, agencies, and stakeholderstowards a common goal.

My approach is based on a simple principle: aligning strategy, execution, and business performance.

  • French

    Native or bilingual

  • Arabic

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • Portuguese

    Basic

Can work on-site
Nantes (up to 50km), Paris (up to 50km)

Experience

  • Klépierre
    Marketing Manager | 360° Activation & Customer Experience
    RETAIL (SMALL BUSINESS)
    October 2025 - May 2026 (7 months)
    Nantes, France
    Managed the marketing strategy for a shopping center with over 6 million annual visitors and 80+ stores, in a transformation context (renovations, traffic changes, offering repositioning).

    🎯Strategy & Management
    Defined local marketing strategy and commercial highlights.
    Developed the marketing roadmap and prioritized performance levers.
    Managed budgets and tracked traffic indicators.

    🚀360° Activation & Commercial Launch
    Led over 10 marketing activations and commercial events to boost traffic and customer engagement.
    Deployed over 12 multi-channel sweepstakes (digital, CRM, social media) to increase visitor interaction.
    Coordinated a regular animation program with at least one monthly activation.
    Organized local and partnership-focused events covering employment, CSR, culture, and retail.
    Supported the return of Quick to Nantes with the opening of a new store within the shopping center.

    👥Customer Experience & Coordination
    Improved customer journey consistency (digital ↔ physical).
    Coordinated with retailers, agencies, and stakeholders.
    Managed the local ecosystem.

    📊Results
    > Strengthened traffic dynamics during key commercial periods. (Drive to store)
    > Harmonized 360° marketing initiatives.
    > Improved multi-stakeholder coordination.
    Marketing Strategy Traffic Acquisition Multi-channel Marketing Operational Marketing 360 Activation
  • GRDF
    Marketing Officer | CRM, Customer Knowledge & B2B Activation
    ENERGY AND UTILITIES
    January 2024 - February 2025 (1 year)
    Nantes, France
    🎯CRM & Customer Knowledge:
    Structured account plans and analyzed customer needs.
    Contributed to customer segmentation and knowledge.
    Implemented CRM actions to improve customer data utilization.

    🚀B2B Marketing Activation:
    Deployed operational marketing initiatives to support sales teams.
    Contributed to lead and opportunity generation.
    Marketed offers in technical environments.

    📊Market Watch & Analysis:
    Analyzed energy sector trends and competitive dynamics.
    Utilized intelligence tools (EXPLORE, Vecteur+) to inform strategy.

    📊Results:
    > Structured customer knowledge for sales teams.
    > Improved clarity of offers in complex markets.
    > Directly contributed to sales performance (leads & opportunities).
    > Enhanced link between market analysis and field activation.
    B2B Marketing Customer Knowledge B2B Lead Generation Operational Marketing CRM
  • Campus ESB
    Project Lead | Marketing Strategy & International Development
    EDUCATION AND E-LEARNING
    September 2025 - January 2026 (4 months)
    Nantes, France
    • Managed international development strategy projects.
    • Developed marketing recommendations for export markets.
    • Integrated AI and digital transformation challenges into projects.
    Contributions
    > Developed the ability to structure complex marketing issues.
    > Transmitted knowledge on strategy, CRM, and customer experience.
    > Strengthened the business and operational approach to projects.
    Sales Strategy Marketing Communication Generative AI B2B Marketing Strategy
Check out Aida's experience

Reviews

4.0

Out of 1 rating

C

Christopher

Directeur de centre - Klepierre Management

Reviewed on 5/21/2026

Aïda joined the shopping center team for a 7-month assignment, with no prior retail experience. She was thrown in at the deep end from the start with a colossal amount of information and actions to manage, and she responded well. Well done, the challenge was met, and Aïda contributed to meeting it.

Recommendations

FU
LD
FU
Former user and 2 other people have recommended Aida

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Education

  • Project and Program Management
    Skema Business School - Lille
    2016
    Divers travail d'équipe, Business Case réelle, projet virtuel à réaliser dans un délai d'une semaine
  • Wood Materials Engineering
    ESB - Nantes
    2015

Skill set

Content Marketing
Digital Communication
Social Media
Webmarketing
Marketing Communication
Website Redesign
Market Research
Marketing Plan Creation
Competitive Intelligence
Social Media Training
Editorial Line
Offer Marketing
Brand Launch
Marketing Strategy
Strategic Intelligence
Marketing Plan
Marketing Action Plan
Customer Acquisition
Lead Generation
Digital Marketing
360° Communication
Marketing Project Management
Market Analysis
Customer Knowledge
CRM
Customer Loyalty
Marketing KPIs
Content Marketing
Social Media Marketing
Influencer Marketing
Digital Strategy
Operational Marketing
Website Management
Project Management
Strategic Planning
Customer Journey
Local Marketing
Marketing Events
Media Strategy

Categories