You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Malt Strategy
New report
Malt Tech Trends 2026
Aida K.AK

Aida K.

Marketing Manager | 360° CRM & CX Activation

€425/day
6 projects
Nantes, FR
8-15 years
Marketing
Project Management
Editorial Strategy
Communication Strategy
Communication

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Aida

Marketing Manager withover 10 yearsofexperience**, I assist companies in **structuring, managing, and activating their 360° marketing strategies.

I focus on three main areas:

*360° Marketing Activation(campaigns, key events, multi-channel coordination).

*Marketing & CRM Structuring(customer journeys, management, action optimization).

*Customer Experience & Performance(traffic, engagement, consistency of initiatives).

I have worked in various environments **(retail, energy, B2B, education)**, where the challenges were to transform marketing strategies into concrete, activated, and high-performing initiatives.

My approach is based on a simple principle:aligning strategy, execution, and business performance.

  • French

    Native or bilingual

  • Arabic

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • Portuguese

    Basic

Can work on-site
Nantes (up to 50km), Paris (up to 50km)

Experience

  • Klépierre
    Marketing Manager | 360° Activation & Customer Experience
    RETAIL (SMALL BUSINESS)
    October 2025 - May 2026 (7 months)
    Nantes, France
    Managed the marketing strategy for a shopping mall attracting over 6 million visitors annually and housing over 80 brands, within a transformation context (renovations, traffic changes, offer repositioning).

    🎯Strategy & Management
    Defined local marketing strategy and commercial key events.
    Developed the marketing roadmap and prioritized performance levers.
    Managed budgets and monitored traffic indicators.

    🚀360° Activation
    Coordinated multi-channel marketing initiatives: digital, events, influencer marketing, local partnerships.
    Deployed offline activations: advertising, radio, on-site activities.
    Optimized campaigns focused on traffic and visibility.

    👥Customer Experience & Coordination
    Improved customer journey consistency (digital ↔ physical).
    Coordinated with retailers, agencies, and stakeholders.
    Managed the local ecosystem.

    📊Results
    > Strengthened traffic dynamics during key commercial periods.
    > Ensured consistency of 360° marketing initiatives.
    > Improved multi-stakeholder coordination.
    Marketing Strategy Marketing Activation Traffic Acquisition Multi-channel Marketing Operational Marketing
  • GRDF
    Marketing Officer | CRM, Customer Knowledge & B2B Activation
    ENERGY AND UTILITIES
    January 2024 - February 2025 (1 year)
    Nantes, France
    🎯CRM & Customer Knowledge:
    Structured account plans and analyzed customer needs.
    Contributed to customer segmentation and knowledge.
    Implemented CRM actions to improve the utilization of customer data.

    🚀B2B Marketing Activation:
    Deployed operational marketing actions to support sales teams.
    Contributed to lead and sales opportunity generation.
    Marketed offers in technical environments.

    📊Market Watch & Analysis:
    Analyzed energy sector trends and competitive dynamics.
    Utilized intelligence tools (EXPLORE, Vecteur+) to inform strategy.

    📊Results:
    > Structured customer knowledge for sales teams.
    > Improved clarity of offers in complex markets.
    > Direct contribution to sales performance (leads & opportunities).
    > Better link between market analysis and field activation.
    B2B Marketing Customer Knowledge B2B Lead Generation Operational Marketing CRM
  • Campus ESB
    Project Lead | Marketing Strategy & International Development
    EDUCATION AND E-LEARNING
    September 2025 - January 2026 (4 months)
    Nantes, France
    • Managed international development strategy projects.
    • Developed marketing recommendations for export markets.
    • Integrated AI and digital transformation challenges into projects.
    Contributions
    > Developed the ability to structure complex marketing issues.
    > Communicated the importance of strategy, CRM, and customer experience.
    > Strengthened the business and operational approach to projects.
    Sales Strategy Marketing Communication Generative AI B2B Marketing Strategy
Check out Aida's experience

Reviews

4.0

Out of 1 rating

C

Christopher

Directeur de centre - Klepierre Management

Reviewed on 5/21/2026

Aida joined the shopping center team for a 7-month mission without prior retail experience. She was thrown into the deep end from the start with a colossal amount of information and actions to manage, and she responded well. Well done, the challenge was met, and Aida contributed to meeting it.

Recommendations

JM
LD
FU
Johanna Marionneau and 2 other people have recommended Aida

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Signup to reveal

Education

  • Project and Program Management
    Skema Business School - Lille
    2016
    Divers travail d'équipe, Business Case réelle, projet virtuel à réaliser dans un délai d'une semaine
  • Wood Materials Engineering
    ESB - Nantes
    2015

Skill set

Content Marketing
Digital Communication
Social Media
Web Marketing
Marketing Communication
Website Redesign
Market Research
Marketing Plan Creation
Competitive Intelligence
Social Media Training
Editorial Line
Offer Marketing
Brand Launch
Marketing Strategy
Strategic Intelligence
Marketing Plan
Marketing Action Plan
Marketing Activation
Customer Acquisition
Lead Generation
Digital Marketing
360° Communication
Marketing Project Management
Market Analysis
Customer Knowledge
CRM
Customer Loyalty
Marketing KPIs
Content Marketing
Social Media Marketing
Influencer Marketing
Digital Strategy
Operational Marketing
Website Management
Project Management
Strategic Planning
Customer Journey
Local Marketing
Marketing Events
Media Strategy

Categories