Freelancer profile translated to English.

Description

Strategy or visual? Why choose when you can have both.

I create content and designs that tell your brand's story for the best results.

I am a **graphic designer & marketing content creator**, **specializing in digital strategy**, **communication consulting, and custom visual creation**.

**On the marketing side**, I help brands and freelancers clarify their **positioning**, build a **coherent strategy**, create **impactful campaigns**, and **boost their visibility on social media**.

On the creation side**, I design **visualsthat make an impression: **visual identities**, **professional presentations**, **posters**, **stories**, **banners**, **carousels**, **complete branding**... all designed to attract your audience and achieve your goals.

**Tools & Methods**: Canva, Adobe Suite, Figma, Notion, Meta Business Suite, content strategy, storytelling, emotional marketing.

My approach? A blend of creativity, strategy, and good humor, because communication shouldn't be boring (and even less ugly).

Languages

English
Native or bilingual
French
Native or bilingual
Spanish
Conversational
German
Basic
Korean
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

HENKEL
B2B Digital Marketing Manager (EMEA)
RETAIL (LARGE RETAILERS)
August 2023 - September 2024 (1 year and 1 month)
Paris, France
• Creation and deployment of a digital skills development program for industrial distributors (educational materials, workshops, interactive sessions).
• Design and launch of 14 sector-specific newsletters (Industry, Metallurgy, Aeronautics) to support lead generation and brand awareness.
• Participation in social selling training on LinkedIn to improve content strategy and audience engagement.
• Contribution to the climate awareness program and strengthening of internal brand reputation through CSR initiatives.
• Co-organization of a distributor event in Barcelona (60+ participants), aligning event messages with brand strategy.
LinkedIn Digital Transformation Social Media Branding and Visual Identity Visual Communication
INNOBULLUS
Digital Marketing & Communication Assistant
SOCIAL NETWORKS
June 2022 - January 2023 (7 months)
Dijon, France
• Design and management of a multi-channel editorial calendar, ensuring editorial and graphic consistency across LinkedIn, Instagram, and YouTube.
• Competitive intelligence, benchmarking, and digital performance analysis to formulate optimization recommendations.
• Creation of visual assets for various social media platforms, as well as for newsletters, the website, and the blog.
• Organization and management of over 10 events (online and in-person), including budget management, audience engagement activities, key message dissemination, and post-event communication material creation.
• Post-campaign analysis and formulation of recommendations to optimize future actions.
Visual Communication Editorial Calendar Content Marketing Event Management Newsletter Design
Mjad
FREELANCE Social Media & Growth Marketing Specialist
SOCIAL NETWORKS
May 2021 - May 2025 (4 years)
Dijon, France
• YouTube: 220k subscribers | Instagram: 60k subscribers | Twitch: 15k subscribers
• Management and moderation of a multi-channel community (YouTube: 220k, Instagram: 60k, Twitch: 15k), with creation and dissemination of content consistent with the brand image strategy and values.
• Management of brand partnerships, from creative briefs to ROI and other KPI reporting.
• Monitoring industry trends to inform creative proposals and adapt campaigns to community expectations.
Community Management Social Media Creative Briefs Trend Analysis Branding and Visual Identity