You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Aicha NajjarAN

Aicha Najjar

Visual Identity Architect

€600/day
Lyon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Aicha

For 5 years, I covered events in the Middle East as a journalist and war correspondent. There, I learned the essentials: capturing attention and telling memorable stories.

Today, I put this expertise to work for your business. My goal: to transform your unique value into a powerful visual identity and advertising campaigns that convert.

My approach:

1. I listen and decipher your core business.
2. I build the visual identity (logo, brand guide) that represents you.
3. I launch campaigns (print, digital, social media) to reach your audience.

Why me? My unconventional background is my greatest asset: it gives me investigative rigor, the ability to synthesize complex messages, and creativity forged in urgency that traditional paths don't offer. I don't just do graphic design: I build visual narratives for your business.

Specialties: Visual Identity | Art Direction | Campaign Strategy | Editorial Design.

Available for assignments in France and Switzerland.
  • French

    Native or bilingual

  • Arabic

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • AICHA NAJJAR | Turning Ideas into Impact
    Visual and Advertising Campaign Architect - Freelance
    CONSULTING AND AUDITS
    January 2023 - Today (3 years and 5 months)
    Lyon, France
    I advise and support entrepreneurs and independent experts in developing their visual identity and advertising campaigns.
    My main missions:
    · Communication audit and strategy.
    · Design of custom brand guides and visual identities.
    · Creation and management of cross-channel advertising campaigns (print, digital, social media).
    · Art direction and editorial design (books, communication materials).
    Specialties: Brand identity, acquisition strategy, graphic design, strategic copywriting.
  • Journaliste
    Journalist-Reporter & Business Owner
    January 2009 - January 2024 (15 years)
    Lyon, France
    15 years of experience in project management in demanding environments:
    · Journalism & Reporting: Coverage of international news in the Middle East for various media outlets. Key skills: synthesizing complex information, storytelling, meeting deadlines under pressure.
    · Entrepreneurship & Hospitality: Creation and full management of a restaurant. Steering commercial strategy, marketing, and launch campaigns.
    This background shapes my expertise today in communication strategy and the creation of impactful messages for my clients.
    Communication Strategy Communication Project Management· Marketing

Recommendations

Be the first to recommend Aicha

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Skill set

Categories