About Aicha
French
Native or bilingual
Arabic
Native or bilingual
Experience
- AICHA NAJJAR | Turning Ideas into ImpactVisual and Advertising Campaign Architect - FreelanceCONSULTING AND AUDITSJanuary 2023 - Today (3 years and 5 months)Lyon, FranceI advise and support entrepreneurs and independent experts in developing their visual identity and advertising campaigns.My main missions:· Communication audit and strategy.· Design of custom brand guides and visual identities.· Creation and management of cross-channel advertising campaigns (print, digital, social media).· Art direction and editorial design (books, communication materials).Specialties: Brand identity, acquisition strategy, graphic design, strategic copywriting.
- JournalisteJournalist-Reporter & Business OwnerJanuary 2009 - January 2024 (15 years)Lyon, France15 years of experience in project management in demanding environments:· Journalism & Reporting: Coverage of international news in the Middle East for various media outlets. Key skills: synthesizing complex information, storytelling, meeting deadlines under pressure.· Entrepreneurship & Hospitality: Creation and full management of a restaurant. Steering commercial strategy, marketing, and launch campaigns.This background shapes my expertise today in communication strategy and the creation of impactful messages for my clients.
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