Aicha Gary

Graduated with a Master's degree in e-business in 2014, I immediately had two initial experiences in a web agency (5 years) during which I developed skills in acquisition campaign management across a multitude of channels; SEA, social ads, and any other performance-driven channel (programmatic display, retargeting, emailing, affiliation, native ads..)

I then joined a consulting firm (Accenture) for 4 years, where my main missions were to support my clients in developing their media strategy and operational implementation.

I then naturally developed a strong enthusiasm for data and performance measurement topics.

BI became a logical next step in my career, so I trained and became certified in Salesforce Datorama and Power BI to add data expertise to my skill set.

Since 2021, I have been working as a Digital Marketing & Data Consultant for the Digital IT department of CHANEL, where I leverage my media, analytics, and data skills to address issues related to Naming convention and compliance, data visualization, data harmonization, etc..