About Aïcha
Hello, I’m Aïcha.
Former Lead Digital Commerce Manager at LVMH, I now help DTC brands grow smarter and faster with sharp UX strategy and data-backed optimizations.
With 5+ years in E-commerce, I’ve seen what works (and what doesn’t). My job is to cut through the noise and give you clear, tailored strategies that grow your business.
💡What I Can Do for You
- E-commerce Strategy: positioning, funnels, and retention tactics that fit your brand
- Conversion Optimization (CRO): data-driven A/B testing aligned with your main goals
- E-commerce Audits: UX, SEO, and CRO reviews with clear, actionable takeaways
🚀 Who I Work With:
- DTC brands looking for quick, high-impact audits to uncover missed opportunities
- Teams that want long-term, strategic guidance to grow revenue sustainably
✅ What You’ll Get
- Actionable reports with tailored insights and benchmarks
- Step-by-step roadmaps laser-focused on your growth goals
- Expert recommendations on the best-fit tools and integrations
Want to start converting your traffic into sales? Let’s connect!
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Portuguese
Basic
Can work on-site
Paris (up to 10km)
Experience
- IndépendantProduct Manager / E-commerce UX & CRO SpecialistRETAIL (SMALL BUSINESS)February 2025 - Today (1 year and 4 months)Paris, FranceFormer LVMH E-commerce Lead. I help DTC brands grow with smart UX strategy, CRO, and audits that turn traffic into loyal customers.
- RIMOWA GmbHLead Product Manager | E-commerceLUXURY GOODSJanuary 2022 - January 2025 (3 years and 1 month)Paris, FranceRIMOWA, an LVMH Maison, has been crafting iconic travel companions since 1898.As the Lead Product Manager for the global rimowa.com website:- I Led a team of 2 product owners and 3 UX/UI designers within an international organization- Defined the product vision and strategy- Managed feature conception, complex cross-functional projects, and third-party integrations- Drove conversion rate optimization (CRO) and personalization initiatives- Oversaw web performance, tracking, and data integrationsKey Results:- Launched 10+ projects and client-facing features leveraging various technologies- Delivered omnichannel services that set new standards in our customer experience- Streamlined successful A/B test results, achieving uplifts between 5% and 20%
- SisleyE-commerce consultantE-COMMERCEOctober 2021 - December 2021 (3 months)Paris, FranceWorked in the International Digital Team to launch E-commerce in Mexico and South Africa: project management and functional tests.
Reviews
Matthias
ONTEX SANTE France
Reviewed on 9/20/2021
Matthias
ONTEX SANTE France
Reviewed on 9/3/2021
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Education
- Ingénieure généralisteEcole Centrale de Lyon2020Specialized in Mathematics for Business applications
- Web DeveloperLe Wagon20226-month web development bootcamp (HTML, CSS, JS, SQL, Python)
Certifications
- Learn to communicate with databases using SQLCodecademy2021
- Professionnel Scrum CertifiéWensei - Organisme de formation Agile2021