Freelancer profile translated to English.
Back to original languageAbout Aïcha
E-commerce specialist, e-merchandising, CRM, and customer journey optimization, I support brands and companies in improving their digital performance.
My experiences at Galeries Lafayette, Groupe Rocher, and Rouje have allowed me to contribute to concrete projects, improving both commercial performance and brand image.
🔹 My expertise
1. Commercial Animation & Trade Marketing
Planning and management of commercial operations, digital campaign management, coordination with brands/partners to maximize visibility and sales.
2. E-merchandising & Customer Journey Optimization
Catalog structuring, product highlighting, storytelling, UX and conversion optimization, recommendations to increase average order value.
3. Data Analysis & Digital Project Management
KPI monitoring, dashboard creation, performance analysis, business recommendations, digital project management and optimization.
🎯 Flexible intervention: full e-commerce mission or specific need (commercial animation, e-merchandising, trade marketing, UX, data analysis).
E-Commerce Manager • E-Commerce Officer • E-Merchandiser • E-Commerce Project Manager • Digital Project Manager • Web Analyst • Data Analyst • Business Analyst • CRM Officer • Shopify Specialist
French
Native or bilingual
English
Fluent
Spanish
Fluent
Italian
Conversational
Turkish
Conversational
Can work on-site
Paris (up to 10km)
Experience
- Soia ParisE-COMMERCE PROJECT MANAGER & BRAND DEVELOPMENT OFFICERE-COMMERCEFebruary 2026 - April 2026 (2 months)Paris, FranceResearch and selection of suppliers based on criteria of quality, price, MOQ, reliability, and production lead times.Comparative analysis of various suppliers and packaging to identify the most suitable options for the brand's positioning.Structuring the different stages of e-commerce launch (product, website, content, logistics).Creation and configuration of the Shopify website in coherence with the brand's visual identity and positioning.Design and optimization of product pages with a focus on customer benefits and user experience.Optimization of UX and customer journey to make navigation more intuitive, especially on mobile.Verification of overall consistency between branding, visuals, and product messaging before launch.
- Galeries LafayetteE-COMMERCE PROJECT MANAGER / TRADE MARKETINGRETAIL (SMALL BUSINESS)June 2025 - December 2025 (5 months)Paris, FranceResponsibilities:Site animation: online publication of commercial operations, highlights, trends, and campaigns.E-merchandisingTrade marketingPerformance analysis (ContentSquare & PowerBi)BenchmarkingMonitoring of site development projects.
- Rouje ParisE-COMMERCE MANAGER / E-MERCHANDISERFASHION AND COSMETICSOctober 2024 - January 2025 (4 months)Paris, FranceResponsibilities:Site animation: promotions, online publications, price updates...Product catalog management: product text, translations, visuals, filters, tags...E-Merchandising and Inventory ManagementE-CRM: creation of registration formsAnalysis: performance and benchmarking (Excel, Biron, Power BI)
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Education
- MASTER E-COMMERCE & CYBERSÉCURITÉUniversité Paris-Est Créteil2025MASTER E-COMMERCE & CYBERSÉCURITÉ
- LICENCE LEA INTERNATIONAL TRADEUniversité Paris-Est Créteil2023LICENCE LEA COMMERCE INTERNATIONAL
Certifications
- DATA & DIGITAL SKILLSProcter & Gamble (P&G)2024
- Cybersecurity FundamentalsIBM SkillsBuild2024