Freelancer profile translated to English.
Back to original languageAbout Aïcha
I work withfounders**, **VSEs**, and **startupswho have real ambition but not yet the words to bring it to life.
My domain: marketing strategy, ghostwriting (LinkedIn, newsletters, website), and creating web pages that inspire action. I build **clear positioning**, write **high-value content**, and deliver **high-converting websites**, with code when necessary.
Background: formerly Product Marketing & Communication Manager at Eldo (SaaS Tech Construction), with a Master's degree in marketing strategy and digital business, I have a practical + digital culture that allows me to understand quickly and act effectively.
What my clients remember: I don't just deliver a service,I build something that lasts.
My expertise:
→ Marketing strategy & brand positioning
→ LinkedIn ghostwriting, newsletters, web copywriting
→ Website creation (Shopify, Framer, no-code)
→ Content strategy & editorial planning
→ Digital audit & growth recommendations
Available forone-off projectsorlong-term support.☀️
French
Native or bilingual
Arabic
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Toulouse (up to 50km)
Experience
- PetivaShopify E-commerce Site CreationE-COMMERCEMarch 2026 - March 2026Toulouse, FranceFull support for the e-commerce launch of Petiva, an online store specializing in products for dogs and cats (toys, litter boxes, collars, accessories). Creation of the Shopify site from A to Z, integration of the graphic charter, optimization of product pages for conversion, and technical customizations via code. Delivery of a ready-to-sell site, aligned with the brand's identity.
- EldoSocial Media Video EditorSOFTWARE PUBLISHINGJanuary 2026 - February 2026 (1 month)Toulouse, FranceCreation of vertical videos for social media (LinkedIn, Instagram, TikTok) from provided footage.Involvement in the entire editing process:
- Selection and structuring of sequences
- Vertical video editing (2 to 4 minute formats)
- Subtitle addition
- Sound enhancement and balancing
- Integration of royalty-free music
- Optimization of rhythm and format for social media use
Direct collaboration with the client focusing on quality, efficiency, and deadline adherence. - EldoProduct Marketing & Content ManagerSOFTWARE PUBLISHINGOctober 2023 - Today (2 years and 10 months)Toulouse, France
- Management of major digital and event projects (Batimat – Mondial du Bâtiment, Téléthon BTP, webinars)
- HubSpot campaign management (cold emailing, newsletters), SEO writing, and product content optimization
- LinkedIn strategy (ghostwriting for the CEO & Sales Director) leading to +200% engagement
- Production of 50+ videos: "Le BTP Engagé" podcast, client interviews, short formats for social media
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Education
- Master Marketing & Digital BusinessEuridis Business School2025
- Bachelor's Degree in Economic Intelligence & WritingUniversité Paul Sabatier2021
Certifications
- Google Analytics 4 (GA4)Google