Freelancer profile translated to English.
Back to original languageAbout Aian
Senior UX Lead — 10 years designing demanding digital products for B2B SaaS, fintech, legaltech, and complex platforms. I help companies transform business problems into clear, measurable user experiences aligned with business strategy.
🎯 What I do
• UX Leadership — design direction, design ops, design systems, design maturity development
• UX Research — interviews, usability testing, qualitative and quantitative research, actionable insights
• UX Strategy & Product Consulting — UX/CX audits, journey mapping, product vision, design roadmap
• End-to-end Product Design — discovery, wireframing, prototyping, accessibility (RGAA/WCAG)
💡 My added value
• Data-driven decisions: user research + analytics → prioritized recommendations
• Measurable ROI: +35% conversion, -40% drop-off
• Flexible format: short audits, design sprints, fractional UX Lead, build 0→1
• Consulting AND execution approach: I structure and I deliver
🛠️ Typical projects
• UX/CX audit with prioritized roadmap
• Funnel optimization (signup → activation → retention)
• Product framing, vision, and design strategy
• User and consumer research
• Design system construction and deployment
• B2B SaaS application redesign
• MVP design (0 → 1)
• Consulting and coaching for design/product teams
📊 Recent impact
• +35% conversion on a SaaS signup
• -40% onboarding drop-off after research-led redesign
• Launch of a legaltech product driven by research
• Redesign of an ESG product improving adoption
🏢 Industries
B2B SaaS, FinTech, LegalTech, GreenTech / Sustainability, Marketplaces, Consulting, Software Publishing, Public Sector
🗣️ Languages: French, English, Spanish (fluent), Portuguese (basic)
Available for fractional Lead UX, UX/product audits, design sprints, or strategic redesign projects. Let's discuss your brief.
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Portuguese
Basic
Remote only
Primarily works remotely
Experience
- EkimetricsLead UX DesignerENVIRONMENTALSeptember 2025 - March 2026 (6 months)Lead UX for an internal ESG / LCA (Life Cycle Assessment) SaaS with AI assistance, intended for large corporations. End-to-end redesign: user research, framing workshop, wireframing, prototyping, and design system. Collaboration with LCA experts, sustainability managers, and data scientists to transform a complex business tool into a clear and adopted experience. Design of AI agent features to automate LCA and eco-design analysis.
- LexisNexis / RELX GroupSenior UX Designer & StrategistSOFTWARE PUBLISHINGJanuary 2023 - January 2025 (2 years)Lexis+ AI — Lead UX for the US to FR migration of an LLM-powered legal research assistant. Reduced onboarding friction, improved adoption, and trained legal professionals on effective AI usage.Lexis+ — Migration of the US product to the French market: redesign of navigation and legal research pathways.Lexis360 — Mixed research (quantitative surveys + qualitative interviews) with legal professionals; insights delivered directly into the product roadmap.Doc Analyzer — Design of the new document submission experience enabling legal professionals to summarize and prepare their cases.
- Capgemini InventUX Consultant & Digital TransformationCONSULTING AND AUDITSSeptember 2019 - August 2021 (1 year and 11 months)SNCF Transilien — Design and MVP of an internal real-time incident management SaaS for one of Europe's busiest rail networks (5M+ daily travelers). Worked with complex business and field roles.Groupe Mutuel — Design of a mental well-being and coaching mobile MVP (psychology, stress, sleep), validated in several European markets through multiple user testing rounds.French Ministry (Public Sector) — End-to-end service design: stakeholder interviews, CX audit, and complete digitalization of administrative processes — transitioning from paper workflows to scalable digital services.
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master of TechnologyECS Paris (European Communication School)2017Master of Technology - MTech, Digital Business & Marketing
- Sound Engineering Program Certificate, AudiovisualSAE Institute Paris2014Sound Engineering Program Certificate, Audiovisual