Allie Del Olmo

To expand my freelance work, I created theBloom The Brand studiowith my partner. While she focuses on branding and visual design, I develop websites and manage the digital strategy. Each project is carried out in a personalized manner,caring for user experience, accessibility, information architecture, and SEO from the beginning.

Main Services:Branding, Visual Identity, custom WordPress web development, corporate website and online store development, copywriting and content strategy, on-page SEO and site optimization, maintenance, and technical support.

Usual Niches We Work With:Wellness and self-care brands, artisanal or sustainable businesses, creative art and decoration projects, hospitality, personal branding, or small businesses and entrepreneurs looking for a coherent and professional digital presence.

We accompany our clients every step of the way, from defining their digital identity to site publication and maintenance, to ensure professional results that work.

Quagga Prints was born as a personal project linked to my passion for art and decoration, and it evolved into an international e-commerce targeting English-speaking audiences.

I developed the online store with WordPress, WooCommerce, and Divi, designing the web architecture, visual identity, and branding, as well as the UI/UX design in Figma.

I was responsible for the SEO strategy, web optimization, copywriting, content planning and creation, and digital marketing strategy.

I implemented a dropshipping model, managing customer service and the site's technical maintenance.

Additionally, I integrated SQL for database management and used AI prompts for image and text generation, optimizing creative and communication processes.

The result was a coherent, scalable, and fully functional brand, developed from scratch by combining technology, design, and strategy.

Development and maintenance of applications for large corporate clients.

My work ranged from front-end and back-end programming to database integration and functional requirements analysis.

Main technologies: HTML, CSS, JavaScript, PHP, Java, SQL, Git, and Jira.

This stage allowed me to consolidate a solid technical foundation and an approach focused on quality, continuous improvement, and agile teamwork.