Description

As a CRM Expert, I diagnose marketing and sales tech stacks to uncover hidden issues—whether in regards to attribution, unleveraged potentials, bottlenecks in Sales & Marketing funnels to ensure that we build a modern CRM architecture following up-to-trend MarTech/Sales Tech approaches that benifit you whether you are looking to scale, launch or diagnose an already built system.

I build high-impact CRM systems that turn leads into loyal customers, or improve retention rates, or support activation or all-rounder plan.

Specializing in RevOps, Sales Operations, and Marketing Automation, I help clients of different sizes and industries to utilize their data or build a system that would utilize data of different channels ultimately reducing inbound and outbound costs and achieve business goals and reduce stress of making hard tech decisions in a realistic manner.

Industry field of expertise

Languages

Arabic
Native or bilingual
English
Native or bilingual
Hebrew
Basic
German
Conversational

Workplace preferences

Can work on-site

Berlin (up to 50km), Potsdam (up to 10km), Leipzig (up to 10km), Munich (up to 10km), Düsseldorf (up to 10km)

One AI Software GmbH
On Malt
3-Day GTM Infrastructure & HubSpot CRM Strategy Sprint
TECH
February 2026 - March 2026
Berlin, Germany
Sprint format

3-day on-site strategy sprint (Berlin Mitte) focused on auditing the funnel, designing GTM + tracking infrastructure, and scoping the rollout with clear KPIs (with implementation kick-off right after).

Challenge

The team needed a fast end-to-end reset of their lead-to-consultation-to-customer journey—including tool stack decisions, attribution readiness, and solid CRM foundations—so they could start acquiring customers reliably across multiple channels.

What I did

Ran a full conversion audita cross the product, sign-up, and consultation booking flow.
Identified conversion leakage points across the funnel and existing tool/integration setup.
Reviewed CRM data quality and the current state of lead attribution.

Mapped the GTM lead flow across:
Website (contact form, consultation booking, inbound phone/email)
Paid acquisition (ad → qualification questionnaire → booking)
Email marketing (tool selection, domain/alias approach, campaign roadmap, domain warmup)
Defined the tracking architecture (pixels, GTM plan, CRM event mapping across lifecycle stages).
Implementation kick-off (post-sprint)

Started implementing the foundations to get to a “ready-to-acquire” baseline:
HubSpot CRM core setup (pipeline, segmentation/lists, lead management structure)
Lifecycle + lead routing automations (create/update, stage progression, no-show follow-ups)
Calendly booking setup (phone/video, confirmations + reminders, calendar integration)
Sales Sequences & Automated Tasks Pipelines
Integration planning across website ↔ HubSpot ↔ Calendly ↔ calendars ↔ email tools + ad tracking readiness
Outbound Campaigns Zapier Funnel Optimization Lead Routing Hubspot
Medcase (Healthcare, SaaS | Marketplace - B2B)
Email & Marketing Operations Specialist
TECH
March 2022 - June 2023 (1 year and 3 months)
Tel Aviv-Yafo, Israel
CRM & marketing tech: Managed HubSpot to create automated, personalized customer processes, monitoring sales and marketing funnel, troubleshooting technical issues and looking for areas of improvement
Sales Support & Operations: Worked closely with AEs, SDRs, and BDRs for technical training on various technical tools, including HubSpot, pipeline monitoring, prospecting strategies, messaging, and more.
Workflow strategy: Planned, executed and analyzed campaign operations for consistent, impactful messaging across customer touchpoints, at both marketplace ends.
Content creation & campaign implementation: Developed and worked with the content creator/designer teams to produce newsletters, emails (HTML & CSS-modified), webinar invites, landing pages, case studies, flyers, and business cards.
Data & Reporting: Conducting marketing and sales data analysis and reports regularly, quarterly and yearly.
Hubspot Inbound marketing Email marketing Marketing Automation Sales funnel
Circlesup.com aka Circles
Marketing Ops. & CRM Specialist
TECH
February 2021 - November 2022 (1 year and 9 months)
Tel Aviv-Yafo, Israel
Executed necessary Hubspot automations, segmentation and lead routing to minimize manual tasks performed by the Customer Success team Managed marketing communications via Mailchimp to ensure successful activation and retention Managed push-notifications and transactional emails via SendGrid Collaborating with the dev team to ensure proper CRM Sync
Mailchimp Email marketing Customer Journey Customer Relationship Management (CRM) Hubspot