Description

Marketing Executive with 3+ years’ experience supporting global brands including Pfizer, HSBC, Abbott, and GSK. Specialises in content strategy, CRM, copywriting, and campaign optimisation, delivering campaigns that combine data-driven insights with storytelling. Brings a cross-APAC perspective and creative approach that helps increase engagement, conversions, and brand visibility.

Languages

English
Native or bilingual
Hindi
Fluent
French
Basic

Workplace preferences

Can work on-site

Leeds (up to 50km)

University of Leeds
Registration Assistant
September 2025 - October 2025 (1 month)
Leeds, UK
• Verified student credentials ensuring compliance with institutional and UKVI standards, streamlining registration and ID issuance
• Processed and tracked over 300 visa documentations using SharePoint, maintaining accurate digital records and supporting timely completion of student registrations
Process Improvement Stakeholder Communication Data Management
Hello Health Group
Regional Copywriter & Digital Marketing Executive
July 2022 - July 2023 (1 year)
Mumbai, Maharashtra, India
• Addressed low regional awareness for Pfizer's campaign by developing Meta ad copy, boosting engagement by 22% and conversions by 12% in 2 months
• Produced research-led marketing communications for 6+ regional branded campaigns to target high-value audience segments, increasing qualified leads by 11%
• Led 16 training sessions on best practices of lead generation tools, enhancing campaign efficiency and conversions by 8%
• Developed digital assets for a No-Shave November awareness campaign, achieving 250K organic reach and 4% engagement across SEA social platforms
Copywriting Communication strategy Content marketing Stakeholder Communication Lead generation
Hello Health Group
Digital Marketing Executive
January 2020 - July 2022 (2 years and 6 months)
Mumbai, Maharashtra, India
• Localised Glucerna's social media campaigns for Taiwan through culturally relevant messaging, increasing engagement by 18%
• Managed content calendars for 4 social media pages, growing organic community engagement by 15% in 4 months
• Tackled low CTRs by designing and optimising newsletters (MailChimp) via A/B tests, exceeding CRM targets by 26% within 6 months
• Optimised Abbott's landing page (design & comms) to improve qualified leads, increasing sign-up conversions by 21% in 2 months across 3 campaigns (50,000+ users)
Email marketing Content marketing Social Media Marketing Copywriting

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MSc in International
Merit | University of Leeds
MSc in International
BA
The Asian School of Media Studies
BA

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Ahana Jacob

Marketing Communications & Content Strategy

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