Freelancer profile translated to English.
Back to original languageAbout Agustin
I'm Agus, a Creative Director who helps brands transform complexity into clear, distinctive, and high-impact visual systems. With over 20 years of experience between international agencies and independent projects, I work at the intersection of strategy, design, and storytelling to define how a brand looks, feels, and communicates.
I have led creative projects for global brands and built teams from scratch, combining strategic thinking with direct execution.
I don't just bring design, but also judgment, direction, and a clear vision.
How I can help you:
– Brand identity and visual systems
– Creative direction
– Brand audits and repositioning
– Digital design and storytelling
How I work: I approach each project by first understanding the real problem — aligning business, narrative, and visual language in a clear direction.
The result is not only aesthetic but also coherent, solid, and functional.
I was Art Director at R/GA, created my own design studio for 10 years with +40 professionals in Buenos Aires, and worked with top international brands - Nike, Coca-Cola, Santander Bank, American Express, Toyota, Sony, Microsoft, Volkswagen, Nestlé, Nokia, Telefónica, and Samsung.
English
Fluent
Spanish
Native or bilingual
Catalan
Conversational
Can work on-site
Barcelona (up to 50km)
Experience
- HAIR INSPIRA CORP, SLArt Direction and Marketing Project ManagementHEALTH AND WELLNESSJune 2025 - Today (1 year)Barcelona, SpainI have been collaborating with HAIR INSPIRA Hair Prosthesis Experts for 8 months as Art Director, designing and managing the digital marketing project; brand creation, content, and product development. We are currently continuing to collaborate with a monthly hour pool, which has allowed us to project future work and meet the set objectives.
- HAIR INSPIRA CORP, SL
On Malt
Art Director & Branding + Digital + Graphic DesignerHEALTH AND WELLNESSMarch 2025 - January 2026 (10 months)Barcelona, EspañaAfter working on the relaunch of their brand (which included branding, slogan, websites, social media, etc.) and having reorganized their visual and communication system, we have agreed on a monthly hour pool to continue developing complementary marketing pieces and strategies for the brand.These are the ten points and areas where I have worked during these 10 months:1. Development of visual identity (logo, HI-SMILE symbol, and graphic system).2. Definition of conceptual positioning under the claim “Remember who you are”.3. Creation of the brand's narrative universe and communication tone.4. Design of conceptual interior design for Hair Inspira Centers.5. Selection of materials, color palette, and aesthetic direction for spaces.6. Design and supervision of physical applications (signage, wayfinding, packaging).7. Art direction for digital content and social media.8. Development and design of an online store on Shopify.9. Creation of strategic copy for campaigns, website, and commercial communication.10. Construction of a scalable brand system for future centers and expansion. - The Undefined ProjectArt Direction and Marketing Project ManagementJanuary 2020 - Today (6 years and 5 months)Barcelona, SpainI work independently under **THE UNDEFINED PROJECT**, a creative practice based in Barcelona and open to the world. This framework allows me to collaborate closely with clients, maintaining flexibility, precision, and a deeply conceptual approach. I work directly with founders, cultural leaders, institutions, and creative teams, adapting each process to the real needs of each project.**My services include:**• Brand strategy and positioning• Visual identity systems• Art direction and conceptual development• Creative direction for campaigns and digital experiences• Design for cultural, artistic, and humanitarian initiativesAmong my recent and ongoing projects are international art biennales, cultural platforms, wellness and lifestyle brands, educational initiatives, and businesses with purpose. I am particularly interested in projects where design intersects with human values, social consciousness, and long-term impact.What sets my approach apart is not a fixed visual style, but a way of thinking. I don't start from trends or references: I start from questions. I analyze the context, the intention, the audience, and the emotion to build coherent, contained, and meaningful identities. My work aims to be timeless rather than trendy, and expressive rather than loud.I often work at the boundary between art and strategy, combining conceptual clarity with visual sensitivity. This allows me to translate complex ideas into simple and powerful systems, whether it's a brand identity, a campaign, or a cultural narrative.My clients value my ability to see the big picture, question assumptions, and guide projects with calm, focus, and depth. I am comfortable working alone or as part of larger teams, and I adapt easily to different scales and cultural contexts.
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Education
- Multimedia DesignerEscuela Da Vinci2003Estudiar la carrera de Diseño Multimedial en Escuela Da Vinci te convierte en un profesional capaz de trabajar y liderar equipos en importantes agencias de publicidad transmedia, estudios de diseño gráfico, canales de televisión y streaming, posproducción de películas, desarrolladoras de apps, videojuegos, webs, y productos interactivos, departamentos de comunicación de empresas, editoriales, empresas de tecnología y espectáculos, organismos gubernamentales y ONGs. Teniendo en cuenta que las compañías buscan profesionales con una formación orgánica y que muchos de nuestros egresados trabajan de manera independiente, creando sus propias empresas y agencias digitales, Escuela Da Vinci ofrece un programa pensado para que puedas desarrollar tu estilo personal y concretar tus propios proyectos.