Freelancer profile translated to English.
Back to original languageAbout Agustin
I'm Agus, a Creative Director who helps brands transform complexity into clear, distinctive, and high-impact visual systems. With over 20 years of experience between international agencies and independent projects, I work at the intersection of strategy, design, and storytelling to define how a brand looks, feels, and communicates.
I have led creative projects for global brands and built teams from scratch, combining strategic thinking with direct execution.
I don't just bring design, but also judgment, direction, and a clear vision.
How can I help you:
– Brand identity and visual systems
– Creative direction
– Brand audits and repositioning
– Digital design and storytelling
How I work: I approach each project by first understanding the real problem — aligning business, narrative, and visual language in a clear direction.
The result is not only aesthetic but coherent, solid, and functional.
I was Art Director at R/GA, created my own design studio for 10 years with +40 professionals in Buenos Aires, and worked with top international brands - Nike, Coca-Cola, Santander Bank, American Express, Toyota, Sony, Microsoft, Volkswagen, Nestlé, Nokia, Telefónica, and Samsung.
English
Fluent
Spanish
Native or bilingual
Catalan
Conversational
Can work on-site
Barcelona (up to 50km), Madrid (up to 50km), Valencia (up to 50km)
Experience
- R/GA New YorkArt DirectorINTERNET OF THINGS (IOT)February 2011 - December 2011 (11 months)Buenos Aires, ArgentinaI was a leader in the position of Art Director at a growing agency. Upon its arrival in Argentina, the New York company R/GA sought to form a solid team of young talents, including myself. We worked on the creation of unique pieces for the NIKE account in New York, collaborating with the UK team. My task was to form a design team that would adhere to R/GA's aesthetic guidelines.
- Agencia EgoArt Director & Executive DirectorINTERNET OF THINGS (IOT)May 2011 - January 2021 (9 years and 8 months)Buenos Aires, ArgentinaI am one of the founding partners of Agencia Ego, one of the most prestigious digital agencies in Argentina. In 2011, I decided to leave R/GA to create my own dream: a dynamic, flexible digital agency that could make constant changes to its structure. For the past 9 years, I have worked as a Designer, Art Director, and Executive Director. Today, the agency has over 40 professionals on its team. I have now decided to embark on a path of professional growth as a creative and designer in the city of Barcelona.
- The Undefined ProjectArt Direction and Project Management MarketingJanuary 2020 - Today (6 years and 7 months)Barcelona, SpainI work independently under **THE UNDEFINED PROJECT**, a creative practice based in Barcelona and open to the world. This framework allows me to collaborate closely with clients, maintaining flexibility, precision, and a deeply conceptual approach. I work directly with founders, cultural leaders, institutions, and creative teams, adapting each process to the real needs of each project.My services include:• Brand strategy and positioning• Visual identity systems• Art direction and conceptual development• Creative direction for digital campaigns and experiences• Design for cultural, artistic, and humanitarian initiativesAmong my recent and ongoing projects are international art biennials, cultural platforms, wellness and lifestyle brands, educational initiatives, and purpose-driven businesses. I am particularly interested in projects where design intersects with human values, social consciousness, and long-term impact.What differentiates my approach is not a fixed visual style, but a way of thinking. I don't start from trends or references: I start from questions. I analyze the context, intention, audience, and emotion to build coherent, contained, and meaningful identities. My work aims to be timeless rather than trendy, and expressive rather than loud.I often work at the boundary between art and strategy, combining conceptual clarity with visual sensitivity. This allows me to translate complex ideas into simple and powerful systems, whether it's a brand identity, a campaign, or a cultural narrative.My clients value my ability to see the big picture, question assumptions, and guide projects with calmness, focus, and depth. I am comfortable working alone or as part of larger teams, and I adapt easily to different scales and cultural contexts.
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Education
- Multimedia DesignerEscuela Da Vinci2003Estudiar la carrera de Diseño Multimedial en Escuela Da Vinci te convierte en un profesional capaz de trabajar y liderar equipos en importantes agencias de publicidad transmedia, estudios de diseño gráfico, canales de televisión y streaming, posproducción de películas, desarrolladoras de apps, videojuegos, webs, y productos interactivos, departamentos de comunicación de empresas, editoriales, empresas de tecnología y espectáculos, organismos gubernamentales y ONGs. Teniendo en cuenta que las compañías buscan profesionales con una formación orgánica y que muchos de nuestros egresados trabajan de manera independiente, creando sus propias empresas y agencias digitales, Escuela Da Vinci ofrece un programa pensado para que puedas desarrollar tu estilo personal y concretar tus propios proyectos.