Agnès U.

Strategy & Positioning:

• Redesign of the social media strategy to support the company's business objectives: scaling up and international development.

• Definition of editorial positioning (targets, tone, platforms, communication territories) and structuring of the content strategy.

• Construction of the annual communication plan and definition of social media highlights.

• Development of the executive's personal branding (ghostwriting) in line with corporate strategy.

Content & Activation:

• Production of content (posts, visuals, videos) and management of accounts (LinkedIn 19K, Instagram 1.5K, Facebook 2K).

• Launch of a webinar program for lead acquisition: design, production, and management.

• Coverage of trade shows (content creation and social media promotion).

Management:

• Supervision and training of 3 apprentices on lead acquisition strategies.

Performance:

• Monitoring of performance (reach, engagement, traffic via Google Analytics, community growth) and optimization recommendations.

• Weekly reporting and monthly reviews.

Strategy & Positioning:

• Development and optimization of LinkedIn content strategies for 4 support programs (Wai, #ConnectHers, Act for Impact, BNP Paribas Entreprises), targeting scale-ups, large companies, impact projects, and female entrepreneurship.

• Definition of editorial themes highlighting BNP Paribas' expertise: consulting, investment, fundraising, incubation, and networking, with a focus on technology and energy transition.

• Design of communication plans for strategic key moments, including trade shows where BNP Paribas is a major partner (Viva Technology — 180K visitors, 14K startups, Tech for Future, FWE40), including content production and live coverage.

• Occasional contribution to top management personal branding (ghostwriting).

Content & Activation:

• Management of LinkedIn communities (Wai 9K, #ConnectHers 11K, Act for Impact 15K, BNP Paribas Entreprises 8K) and X.

• Writing and production of video content (executive interviews, institutional formats).

Paid Media:

• Management of paid media campaigns in collaboration with the agency, including budget monitoring and optimization.

Project Management:

• Launch of the "BNP Paribas in the Northern Region" LinkedIn page: strategy definition, visual identity and content creation (including a video series with an external agency), growth from 0 to 500 followers in 4 months.

• Coordination of internal teams and external partners to ensure the quality and consistency of communications.

Monitoring & Performance:

• Monitoring and analysis of performance (reach, engagement, traffic via Google Analytics, community growth) and optimization recommendations.

• Weekly reporting and monthly reviews.

Strategy & Positioning:

• Redesign of the social media strategy: audit of the existing situation, then definition of positioning, targeting, editorial line, and e-influence approach.

• Structuring of the content strategy: definition of visual identity and formats adapted to targets and platforms.

• Continuous monitoring of social media trends, uses, and innovations.

Content & Activation:

• Management and animation of communities on Facebook (9K), Instagram (19K), and Twitter (3K): content production (posts, stories, visuals), publication, and moderation.

• Sourcing of visual content (UGC, photo libraries, image banks).

Paid Media:

• Deployment of content sponsorship and dark campaigns.

• Budget management and optimization.

Project Management & Partnerships:

• Coordination with internal teams (graphic design, acquisition, CRM) and external partners (international tourism offices) for the deployment of social media activations.

Crisis Management:

• Management of communication during the COVID-19 period: moderation of reviews and customer messages in close coordination with customer service.

Monitoring and Performance:

• Monitoring and analysis of performance (reach, engagement, traffic via Google Analytics, community growth).

• Weekly reporting and monthly reviews, with monitoring of awareness and engagement objectives.