Freelancer profile translated to English.

Description

website: agnes-solange.fr

I support brands and companies in creative strategy, branding, packaging, and communication.

Over 20 years of experience as an Art Director:

• Client-side: SEPHORA COLLECTION

• Agency-side: Director of the FRANCELAB creative studio (with numerous luxury clients such as Bonpoint, Thom Browne…)

• Freelance, under the name Agnès Solange: premium cosmetic/food/hospitality clients (Cluizel, Cultiv…) as well as cultural and institutional clients: Ville de Puteaux, ville de Noisiel, Naturoscope de Puteaux.

• I am demanding about aesthetics & consistency, able to adapt to brands' DNA and enhance them. I also intervene at the birth of brands (numerous brand creation projects to my credit).

• Creation of images and videos via generative AI with a high level of requirement for realism, lighting, consistency, and perceived quality.

Very technical in print (colors, paper, finishing).

Solid experience in management, team management & pedagogy: creative director for 11 years (FRANCELAB), design school trainer (AUTOGRAF and EEMI) for 5 years.

Contact me, I will be happy to respond and assist you.

💳 The displayed rate is indicative, I quote as accurately as possible based on the requested mission (detailed quote).

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Agnès Solange
Art Director / AI
FASHION AND COSMETICS
January 2020 - Today (6 years and 7 months)
Freelance Art Director since January 2020
• Supporting about twenty brands and institutions on creative topics.

• Defining artistic directions and visual principles, graphic creation, and end-to-end deployment: production, retouching, variations.

• Creation of images and videos via generative AI with a high level of requirement for realism, lighting, consistency, and perceived quality.

• Creation of content for digital, campaigns, and social networks.

AI PROJECTS: Consulting mission for a brand in the Hospitality sector (project still confidential): conception of a lifestyle visual territory, definition of best practices, and creation of visuals. Implementation of a methodology for prompts.

EDITORIAL PROJECTS — FASHION — LIFESTYLE — DECORATION & DESIGN, Yléos and Loaly Onglerie: creation of image and video series in AI. Art direction of coherent and desirable universes with attention to lighting, framing, poses, expressions, skin rendering, materials, interactions between characters, and image adaptability.

ARTISTIC DIRECTION AND GRAPHIC DESIGN MISSIONS FOR BRANDS: Art direction and creation for campaigns, key visuals, press kits, Instagram content, window displays, packaging. Management of photo shoots and set design (still life). Sectors: FOOD — WINE & SPIRITS — LIFESTYLE — COSMETICS.
References: Cluizel, Camus, Château Loudenne, Domaine La Louvière, Be Radiance, Cultiv, Nabilla Beauty.

CULTURAL COMMUNICATION OPERATIONS: art direction and scenography of educational exhibitions including significant graphic and visual production, cultural campaigns for local authorities. References: Ville de Puteaux, Ville de Noisiel.
Art Direction Visual Communication Packaging Graphic Design Generative AI
France Lab
Creative Director
FASHION AND COSMETICS
May 2008 - January 2020 (11 years and 8 months)
Issy-les-Moulineaux, Île-de-France, France
11.5 years leading the CREATIVE STUDIO I

Management of 2 PEOPLE I GLOBAL PROJECTS I KEY ACCOUNT MANAGEMENT I BRANDING PACKAGING & COMMUNICATION I

ACTIONS TAKEN: participation in brand strategy & storytelling with the marketing director, Art Direction, branding, definition of packaging codes, brand guidelines, design, packaging, graphic design, mock-up supervision, visuals, POS displays, communication materials (press kit, inserts, flyers…).
TYPES OF PROJECTS: COSMETICS I PERFUME I MAKEUP I HOME FRAGRANCE I
TYPES OF CLIENTS:
COSMETIC BRANDS & DISTRIBUTORS (Marrionaud, Beauty Success, Shu Uemura…)
NON-COSMETIC BRANDS in the TEXTILE or LIFESTYLE sector looking to diversify (Les Bains Guerbois, Bonpoint…)
BRAND CREATION: global projects starting with logo creation. Branding, packaging & communication tools (Maison Caulières, Serenity…).
Art Direction Packaging Logo Design Visual Identity Cosmetics
SEPHORA
Graphic Designer
FASHION AND COSMETICS
October 2002 - April 2008 (5 years and 6 months)
Boulogne Billancourt
Over 6 years at the SEPHORA brand STUDIO (now SEPHORA COLLECTION) within the S+ studio.

ACTIONS TAKEN: mood boards, brand guidelines, packaging codes & choices, print-ready documents, proofs.

TYPES OF PROJECTS: SKINCARE I MAKEUP I HAIRCARE I CHILDREN & TEENAGER LINES I creation of PACKAGING GRAPHIC DIRECTIONS & ARTWORKS for 2 MAKEUP LOOKS per year (in line with the season's TREND).
Packaging Graphic Design Moodboard Illustration Brand Guidelines