About Agnès Marie
French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
German
Conversational
Japanese
Basic
Experience
- Lipault ParisGlobal Social Media & PR ManagerTRAVEL AND TOURISMSeptember 2024 - Today (1 year and 9 months)Paris, FranceCreation of a global communication strategy for various social media platforms• Support for subsidiaries in their local communication strategy: US, Middle East, UK, LATAM• Management and allocation of a global budget to define short, medium, and long-term social media strategy• KPI analysis with regular reporting• Development of the strategic plan / definition of the editorial line on each network• Content management and production in line with the brand's digital DNA• Definition of key press moments and organization of events• Writing, printing, and management of press releases - press kits - lookbooks - Media Kits• Creation of creative briefs for UGC content creators
- JAGH ParisSocial Media Manager - TikTokLUXURY GOODSApril 2024 - September 2024 (5 months)Paris, FranceCreation of viral content for TikTok and gaining over 3000 followers in just a few months
- Bourgeon AgencyCommunication & Influence ManagerENTERTAINMENT AND LEISUREMarch 2021 - March 2024 (3 years)Paris, France• Creation of the agency's visual/textual identity• Identification of new talents to sign with the agency• Management of relationships between brands and represented influencers• Development of the communication strategy• Art Direction• Writing of commercial/press files• Development of content strategy and digital communication.• Conception and implementation of innovative influencer marketing campaigns, identifying and collaborating with relevant content creators.• Analysis and optimization of campaign performance using advanced analytics tools.• Management of relationships with media and partners to increase visibility of artists and events through cross-promotional collaborations.• Creation of captivating multimedia content, including promotional videos and photo shoots.• Competitive intelligence and market trend analysis.• Close collaboration with creative teams to ensure brand consistency and originality across all channels.
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Education
- Global BBAESSEC Business School2021
- MSc International MarketingJönköping International Business School, Sweden2023
Certifications
- Moralities of Everyday LifeYale University2017
- Positive PsychologyUniversity of North Carolina2018