Freelancer profile translated to English.

Description

After 10 years in communication agencies and 4 years client-side (luxury and cosmetics sectors), I now support companies (SMEs, VSEs, start-ups) in managing their outsourced communication strategy.

I work on brand strategy, branding/positioning, 360 roadmap management, and operational execution across all communication disciplines (influencer, PR, media, content, social media, partnerships, retail, shopper marketing). I advise and support company founders in their short, medium, and long-term objectives.

I am business and ROI oriented.

I have already had the opportunity to assist two brands in their fundraising.

Sector Expertise: FOOD / DRINK / FOODTECH / DNVB / COSMETICS / FASHION / RETAIL / DISTRIBUTION / VENUES / LUXURY / WOOD

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 20km)

Maison Nathalie Blanc
Communication Director Consultant
LUXURY GOODS
February 2024 - Today (2 years and 5 months)
Paris, France
Maison Nathalie Blanc
Director of Communication and Marketing
LUXURY GOODS
September 2021 - February 2024 (2 years and 4 months)
Paris, France
Building a communication and marketing department
Brand strategy in France and internationally
Definition and setup of the 360 communication/marketing roadmap
Social Media Marketing Project Management Branding Project Management Media Advertising Public Relations Community Management Communication Strategy Community Management Brand Strategy Brand Development Brand Positioning Strategy Business Strategy Business Strategy Needs Assessment Content Marketing Web Marketing Strategy Visual Communication Event Management Event Production Media Team Management Marketing Strategy
Joone
Head of Brand and Communication
HEALTH AND WELLNESS
March 2020 - June 2021 (1 year and 3 months)
Paris, France
Creation and implementation of the 360 activation plan
Management of a team of 5 people
Objective tracking
Coordination with other design, development, media, and acquisition departments
Influence Media Press Relations Branding Product Launch Social Media Management Partnerships