Freelancer profile translated to English.
Back to original languageAbout François
I am François Beauval, founder and CEO of Drakmaker — a Norman branding and communication agency, which already supports organizations throughout France.
My background: a graduate of the Beaux-Arts of Le Havre, I was first an art director in an agency, then an independent designer / AD, before creating my agency in 2016.
Today, I support more than 60 organizations with their brand topics: strategy, identity, content, and web deployment (UX/UI, WordPress/Divi). My approach aims to make the brand clearer, more coherent, and more desirable, with a strong emphasis on readability and effectiveness.
I have developed reinforced expertise in the medical and paramedical fields, where trust, precision, and pedagogy are essential.
I am also a professor in a higher education communication school, where I teach design, art history, strategy, and UX/UI.
Do you have a brand to clarify, modernize, or deploy? Let's talk.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- NOGARebranding, visual identity and WordPress website for a technical engineering officeARCHITECTURE AND URBAN PLANNINGJanuary 2025 - January 2025Rouen, France🏗️ ContextNOGA wanted to modernize its image to better reflect its technical expertise and strengthen its credibility with its clients and partners.🧠 My involvementAs Brand Designer, Art Director, and Web Designer, I supported the company in a comprehensive rebranding process.⚙️ Deliverables✓ Audit of the existing image✓ Brand strategy consulting✓ Visual identity creation✓ Logo design✓ Graphic charter development✓ Art direction✓ Creation of communication materials✓ Web design✓ Website creation using WordPress✓ User experience (UX) optimization📈 ResultThe company now has a more modern, coherent, and professional image. The new brand system enhances its expertise, improves its visibility, and supports its commercial development.🏷️ SkillsBranding • Visual Identity • Graphic Designer • Art Director • Graphic Designer • Brand Designer • Web Designer • Website • WordPress • UX/UI Design • Visual Communication • Rebranding
- Pôle Endodontie 31Strategy, visual identity, and WordPress website creation for a specialized medical centerMEDICALJuly 2024 - July 2024Toulouse, France🦷 ContextThe Pôle Endodontie 31 brings together several dental surgeons specializing in endodontics in Toulouse. The project aimed to build a strong brand around expert medical practice, while improving the understanding of this specialty, still little known to the general public and referring physicians.The challenge was to create a coherent communication ecosystem capable of highlighting the practice's medical expertise while facilitating patient contact and guidance.⸻🧠 My roleAs a Brand Strategy Consultant, Brand Designer, Art Director, and Web Designer, I managed the entire project, from strategic thinking to website design. My intervention aimed to transform complex medical expertise into a clear, legible, and differentiating brand.⸻⚙️ Deliverables✓ Audit and positioning analysis✓ Brand strategy definition✓ Brand platform construction✓ Clarification of messages and target audiences✓ Visual identity creation✓ Logo and graphic universe design✓ Graphic charter development✓ Project art direction✓ Content writing and structuring✓ UX Design and user journey✓ Complete web design✓ Website creation using WordPress✓ SEO optimization of strategic pages✓ Launch support⸻🎨 Expertise mobilized• Brand strategy• Visual identity• Graphic design• Art direction• Health communication• Web design• UX/UI Design• Website creation• WordPress development• SEO⸻📈 ResultThe Pôle Endodontie 31 now has a professional and coherent image, matching its level of expertise. The brand helps to better explain the treatments offered, strengthen patient trust, and support the practice's development through a website designed as a true communication and conversion tool.
- CardiologsBranding and web design for an innovative MedTech startupTECHMarch 2022 - August 2022 (5 months)Paris 17, France❤️ ContextCardiologs, a startup specializing in artificial intelligence applied to cardiology, wanted to strengthen its brand image and structure its communication to support its growth and international development.🧠 My involvementAs Brand Designer, Art Director, and Web Designer, I participated in the design and evolution of the brand ecosystem, ensuring the translation of complex technology into clear, credible, and accessible communication.⚙️ Deliverables✓ Art direction✓ Branding and brand identity✓ Graphic design of communication materials✓ Web design✓ UX/UI Design✓ Creation of marketing visuals✓ Adaptation of graphic codes✓ Digital and print materials✓ Corporate communication support✓ Brand image harmonization📈 ResultA coherent and professional image enabling the company to showcase its technological expertise, strengthen its credibility with investors, and support its development in the digital health market.🏷️ SkillsBranding • Brand Designer • Art Director • Graphic Designer • Graphic Designer • Visual Communication • Visual Identity • Web Designer • UX/UI Design • Web Design • Digital Marketing • Startup • MedTech • Brand Design • Communication Materials • Creative Direction • Digital Design • Innovation • Health • Technology
Recommendations
Be the first to recommend François
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- National Higher Diploma of Plastic ArtsÉcole Supérieure d'Arts du Havre et de Rouen2011Les deux années du deuxième cycle sont validées par le DNSEP (Diplôme National Supérieur d’Expression Plastique). La fin de la quatrième année est marquée par l’obtention du CESAP (Certificat d’Etudes Supérieures d’Arts Plastiques), quelle que soit l’option. Durant ces deux années, la priorité est donnée au développement du projet personnel de chaque étudiant. Celui-ci est également invité à participer aux différents groupes de recherche de l'ESADHaR.
- DNAP, Fine/Studio Arts, GeneralÉcole Supérieure d'Arts du havre et de Rouen2009Niveau : félicitations Le DNA permet d'acquérir un certain nombre de bases fondamentales, à la fois techniques, pratiques et théoriques. Les enseignements fondamentaux dispensés au cours de ces deux année s’ouvrent à des approches méthodologiques appliquées aux champs optionnels de l’art et du design graphique.
Certifications
- SeinariBusiness Incubation Certificate, Innovation Marketing2013