Freelancer profile translated to English.
Back to original languageAbout Agathe
🎯+15 years of experience in media, marketing & digital (agency • advertiser • media owner)
🌱Differentiation:integration of eco-friendly practices & impact measurement
- Most of my clients come to me for:
- Defining and managing their media strategy
- Managing their investments
- Optimizing their campaign performance.
Senior and operational profile, I am quickly "plug & play": I bring coherence to plans, align internal teams and external partners, and streamline collaboration for greater efficiency and clarity — thanks to my triple experience as an advertiser, agency, and media owner.
- What I enjoy solving for my clients is:
- The overall management of internal and external teams to implement structured and measurable media strategies.
- Analyzing, scoping, and equipping campaign management so that each lever plays its full role and serves the right objectives.
🤝Customer Success (SaaS)— strategy • onboarding • retention
🌱Differentiation:experience in impact startups
- Most of my clients come to me for:
- Auditing, structuring, and managing their Customer Success function
- Professionalizing client follow-up
- Improving collaboration between teams.
Thanks to my seniority and transversal vision, I am quickly "plug & play": I implement effective processes, foster a feedback culture with tech, product, sales, and marketing teams, and establish clear management rituals.
- What I enjoy solving for my clients is:
- Making customer relationships fluid, structured, and measurable.
- Creating an equipped and high-performing organization: defining roles, dashboards, tools (HubSpot, Slack, Notion, Office Suite), and team rituals.
- đź’°Daily rates negotiable based on duration, format(on-site/remote) and client type.
English
Fluent
Russian
Basic
French
Native or bilingual
Can work on-site
Annecy (up to 50km), Paris (up to 10km), Lyon (up to 10km), Genève (up to 10km), Grenoble (up to 10km)
Experience
- Impact PlusGlobal Head of Customer SuccessPRESS AND MEDIAJanuary 2023 - Today (3 years and 5 months)Paris, FranceImpact Plus mission: Empowering advertisers to develop, achieve and exceed sustainabilitygoals, alongside performance.Management of Global Client Portfolio (L’Oréal, TotalEnergies, BASF, Heineken, Engie,...)
- Global Client Relationships (across 45 countries)
- Retention and Growth (upsell & cross-sell)
Global Strategy and Leadership- Develop Global Client Success Strategies
- Cross-Functional Collaboration (Product, Tech, Sales & Data Analyst)
Creation and Implementation of Onboarding Processes for Saas platform- Global Onboarding Standards
- Localization of Onboarding
- Scalability
Process Improvement and Innovation- Continuous Improvement
- Client Feedback (CSAT, NPS, Survey post analysis presentation)
Global performance Tracking & KPI Optimization- Optimized operational costs
- Platform usage
Team Leadership and Development- Talent Acquisition and Retention
- Training and Development
Achievements: Expansion of existing accounts, a standardized customer onboardingframework Implementation, Cross-Functional Collaboration, Reduced churn rate, - Nissan West EuropeDigital Marketing & Communication ManagerPRESS AND MEDIAJuly 2016 - January 2022 (5 years and 6 months)Paris, FranceHead of digital activities for Nissan West Europe:
- MARKETING CAMPAIGN STRATEGIES & PARTNERSHIPS
- DIGITAL PLATFORMS IMPROVEMENT
- DIGITAL MEDIA PERFORMANCES
- CUSTOMER JOURNEY & EXPERIENCE OPTIMIZATION
- LOCAL DIGITAL MEDIA & MARKETING STRATEGY DEPLOYMENT for DEALERS
Internal team management of 5 people & external team management of 4 agencies = more than 20 people in totalBudget excellence: 50% overall marketing investment (media, production cost &contractors)Achievements: new features rollout, website traffic target (UV), acquisition campaignoptimization, digital dealer program, SEA & lead targets - Nissan West Europe, AXYSDigital Media & Marketing ConsultantJune 2015 - July 2016 (1 year and 1 month)Paris, FranceSupport the delivery of Nissan West Europe digital strategy as Digital Campaigns Specialist
- Media & Creative Agencies management: brief, feedback, delivery
- Digital project management & follow up
- Support and coordinate with other in-house interactive initiative (After Sales, Used Cars, Corporate Sales, etc).
- Activity metrics follow-up
- Monitor campaigns ROI and bring optimizations
Budget excellence: €10M digital media investment
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Education
- International Business & Management + MBA Web MarketingEcole de Management Leonard de Vinci20074 ans en Commerce et Gestion Option : Commerce International 5ème Année : MBA Web Marketing