Freelancer profile translated to English.

Description

After 5 years at Carlsberg Group during which I built the French implantation of Brooklyn Brewery, I wish to use these achievements and experiences for a new challenge of building image and brand experience.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

NOT SO DARK
Senior Marketing Event manager
AGRICULTURE
December 2022 - Today (3 years and 6 months)
Paris, France
Event Management Communication Advertising Branding
House of Beer (Carlsberg Group)
Trade Marketing Manager & Communication Manager
WINE AND SPIRITS
March 2022 - Today (4 years and 2 months)
Paris
‣ Guarantor of the Brooklyn Brewery Brand image
‣ Management of the Communication Strategy: Briefing and agency selection, daily monitoring, implementation of 360° Media campaigns, KPI analysis
‣ Management of Sales Force Resources: Activity Planning for On-Trade Activations, Product Training, Results Analysis and Reporting
‣ Implementation of flagships, collaborations and New Business development
‣ Development of national and international Partnerships and Events
‣ Off-Trade Marketing Projects
Branding Brand Strategy Brand Management Event Management Customer Experience
House of Beer (Carlsberg Group)
France Brand Ambassador Brooklyn Brewery
WINE AND SPIRITS
March 2019 - March 2021 (2 years)
Paris, France
‣ Brand & Brooklyn Brewery product discourse education
‣ Event Management: concept creation, end-to-end management, communication relay
‣ Commercial Support: customer tours, sales force support, point of sale targeting
‣ Flagships: selection and management to develop brand image
‣ Implementation of the new brand positioning at Carlsberg Group
Results: +200 people trained, +20 Events, 5 Flagships
Branding Communication Strategy Community Management Digital Communication Communication