Freelancer profile translated to English.

Description

Passionate about digital and specialized in web analytics, UX analytics, and CRO, I leverage over 10 years of experience to boost my clients' digital performance.

I am involved in all stages of an analytics project: from designing the tracking plan to implementing dashboards, including behavioral analyses, A/B test implementation, and team training.

My background in consulting firms and at Piano Analytics (formerly AT Internet) has allowed me to support companies across all sectors – from e-commerce to institutional – and at various levels of analytical maturity.

✅ Areas of Intervention

Web Analytics tool selection or migration

Development of tagging plans and implementation via TMS (GTM, TagCommander)

Dashboard creation

Traffic, conversion, funnel, post-deployment analyses, etc.

UX studies (Air360, Contentsquare)

Implementation & analysis of A/B tests (AB Tasty, Kameleoon, Convert)

CRO support & personalized recommendations

Tool training and team skill development

On-site personalization and optimization roadmap

🛠️ Tools Mastered

Analytics & Tagging: Piano Analytics, Google Analytics, Adobe Analytics, TagCommander, Google Tag Manager

Visualization & Reporting: Looker Studio

CRO & UX: AB Tasty, Kameleoon, Convert, Contentsquare, Air360

SEO & related tools: Google Search Console, Screaming Frog...

👥 Client References (excerpts)

Retail / E-commerce: Jacquemus, The Kooples, IKKS, Gémo, Boulanger

Tourism & Leisure: Pierre & Vacances – Center Parcs, Le Puy du Fou, Aéroports de Paris

Media / Institutions: France Télévisions, Solocal Group, Arcane

Banking / Insurance / Health: MMA, BPCE, Biogen

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Ancenis (up to 50km)

Freelance
CRO Consultant
LUXURY GOODS
January 2026 - Today (5 months)
Mission to support an international luxury house through CRO analysis.
Contentsquare Google Analytics Conversion Rate Optimization
Air360
CRO Expert Consultant
September 2024 - Today (1 year and 9 months)
Support for Air360 clients:
- Conducting Air360 client workshops to help them improve their skills on the platform and in customer journey analysis methodology.
- Performing analyses on demand for clients using the Air360 UX analytics platform

Clients in the luxury, fashion, and healthcare sectors
Air360 Customer Experience Analyses UX Audit Conversion Rate Optimization
Groupe Pierre et Vacances Centerparcs
Web Analyst & CRO Expert
TRAVEL AND TOURISM
June 2024 - August 2025 (1 year and 2 months)
Mission with a strong strategic and cross-functional dimension, as PO Web Analytics / CRO Referent within the Web Analytics team.

Objectives:
Structure analytics & CRO practices
Streamline the interface between business, product, and tracking teams
Generate insights to guide business decisions

Key Contributions:
Lead the A/B testing roadmap: implement a prioritization matrix, define test scope (sizing, objectives, KPIs), write test plans, perform acceptance testing & tracking verification, analyze and present results.

Web Analytics PO role: gather business needs, challenge KPIs, define functional scope, communicate and follow up with the tracking team.

UX Analysis & Recommendations: analyze user journeys, identify friction points, formulate actionable insights for A/B tests or deployments.

Reporting & Post-Deployment Monitoring: create custom dashboards, perform post-deployment analyses.

Strategic Scoping: participate in defining e-commerce OKRs, project incremental revenue linked to projects and A/B tests.

Process & Documentation: write tracking guidelines (GA4 / Contentsquare) and A/B test best practices for internal teams.
Contentsquare Google Analytics 4 A/B Testing Conversion Rate Optimization Web Analytics