Freelancer profile translated to English.

Description

10 years of experience in e-commerce & content strategy | Customer & results-oriented | Agile, creative, and operational

After 10 years of supporting brands in developing their e-commerce strategy and creating high-value content, I now put my expertise at the service of your projects. My goal: to help you engage your audience with differentiating and high-performing content, while keeping a clear focus on your business challenges.

Adaptable, responsive, and always solution-oriented, I intervene on your digital marketing, content strategy, project management, or e-commerce support needs, integrating quickly into your teams.

Feel free to visit my website:

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Marseille (up to 50km)

Estée Lauder Companies
E-commerce Project Manager
LUXURY GOODS
January 2015 - January 2019 (4 years)
Paris, France
- Responsible for the E-commerce sites Clinique and La Mer
- Implementation of a commercial plan
- Responsible for E-CRM: animation plan, email creation, and performance analysis
- In charge of traffic acquisition and optimization: collection operations, SEM, affiliation...
- Management of Omni-channel projects: Click and Collect and Online Booking
- Implementation and optimization of Clinique trade plans on retailer sites
- Monitoring of site redesigns
- Analysis of site performance.
- Budget management
Business Plan Development Customer Relationship Management (CRM) E-commerce Recruitment Omnichannel Strategy
diptyque
Digital and Brand Content Manager
LUXURY GOODS
January 2019 - March 2022 (3 years and 2 months)
Paris, France
- Guarantee of brand image consistency on E-commerce sites
- Management of the design and production of all E-commerce visuals related to institutional content and temporary promotions
- Creation and delivery of all content to all E-retailer sites
- Creation and delivery to the CRM and E-commerce team of all newsletters in the contact plan
E-commerce Strategy Magento Customer Relationship Management (CRM) Branding Marketing and Communication Planning
NOO
E-commerce Manager
FASHION AND COSMETICS
March 2022 - June 2023 (1 year and 3 months)
Marseille, France
Responsible for the digital strategy of Noo Paris:
. E-commerce
. CRM
. Paid media (mainly META)
Management of the E-commerce and CRM animation plan
Management of the overall e-commerce site redesign
Implementation of KPI dashboards
Implementation of destocking, sales, recruitment, and collaboration operations
E-commerce Strategy Traffic Acquisition Customer Relationship Management (CRM) Shopify Web Project Management