Description

Hi, I’m Agathe : a Digital Marketing & AI Consultant with strong international experience in the beauty and luxury industries.

I help brands boost their visibility, performance and growth through a combination of paid media, AI-powered tools, and strategic market development.

Over the past years, I have worked between France and Southeast Asia, supporting beauty and luxury brands in their international sales expansion and digital campaign execution.

I now leverage this hybrid background : part marketing, part technical, part business to deliver clear & measurable results for my clients.

Fluent in English and French, I thrive in multicultural environments and fast-paced with high-expectation settings.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

Technature
Cosmetics International Development & Project Manager
FASHION AND COSMETICS
January 2024 - August 2025 (1 year and 7 months)
Vietnam
I led business development for a French cosmetic subcontractor specializing in formulation, manufacturing, and packaging, with 180 employees and exports to 50 countries. I managed end-to-end development of custom skincare and powder products for international beauty brands, bridging product marketing, technical coordination, and international client management.

Market Entry & Business Development
Established a local office in Ho Chi Minh City, Vietnam.
Advised brands on product positioning, range architecture, and market adaptation in Vietnam & ASEAN.
Coordinated R&D, marketing, design, production, quality, and export teams across France & Asia.
Tracked KPIs, managed timelines, and mitigated risks throughout the product lifecycle.
Conducted market and competitor analyses to guide client strategy.
Secured a local distribution contract in Vietnam.

Product Marketing
Led 360° product development: formulation, packaging, storytelling, claims, and regulatory alignment.
Co-developed and delivered 14 skincare and powder products.

Communication
Managed local digital marketing and communication on Zalo, Meta Ads, Google Ads, and SEO campaigns.
Contributed to a +12% increase in website traffic through SEO initiatives.
Represented Technature at 4 international trade shows (Bangkok, Hong Kong, Paris & Amsterdam).
Business development Market analysis Product Development Campagne Google Ads Meta Ads
CHANEL
Media Coordination Project Manager
LUXURY GOODS
September 2022 - September 2023 (1 year)
Paris, France
Coordinated 7 international paid media campaigns across 40 markets, including digital, out-of-home (D/OOH), display, online video and cinema.
Supervised creative and media agencies, ensuring alignment with brand standards and campaign objectives.
Managed end-to-end production, from creative briefs to delivery of assets, adapting content to local market specificities.
Conducted performance reporting and analysis, providing strategic recommendations to optimize campaign effectiveness.
Réseaux sociaux Marketing Branding Gestion de projet Marketing Analytics
Longchamp
Digital Project Manager
LUXURY GOODS
January 2022 - August 2022 (7 months)
Paris, France
Followed the annual EMEA media plan, covering social media, display, search, print, and out-of-home (OOH) campaigns.
Coordinated media and creative agencies, reviewing and validating assets to ensure brand consistency.
Optimized campaign budgets and monitored performance through reporting and analysis.
Stratégie de communication Réseaux sociaux Marketing Analytics Gestion de projet Meta Ads