Freelancer profile translated to English.

Description

With 12 years in digital, I support brands in their growth with a resolutely data-driven approach, focused on performance and profitability.

I specialize in fashion and cosmetics, while maintaining true versatility thanks to initial experiences in home appliances and automotive. This diversity allows me to adapt quickly to any environment, whether it's framing a global strategy or optimizing an existing media ecosystem.

What I offer

Media audits (Meta, Google, TikTok, Pinterest…)
Expertise in marketing attribution: multi-touch analysis, modeling, measurement plans, analytics audits
Building or redesigning digital strategy
Media management focused on ROAS, CPA, and profitable growth
Support for SMEs / DNVBs in their e-commerce structuring
Management of media budgets from a few thousand to several million euros (SMEs, mid-cap companies, large groups)

My experience

I have worked in both international groups (50,000+ employees) and agile teams of around 30 people.

Location & availability

Based between Paris and Rennes, I am flexible for remote or in-person assignments. I always like to propose an initial meeting: it's essential to get to know each other well before starting an assignment.

=> My approach

Performance, transparency, and pragmatism: generating measurable value, quickly and sustainably.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km), Rennes (up to 50km), Laval (up to 20km)

LA PETITE ETOILE
Head of Digital
FASHION AND COSMETICS
August 2024 - Today (1 year and 10 months)
75001, Paris, France
• Building and managing the digital team (7 people), implementing processes and management tools to optimize performance
• Managing and optimizing media budgets (SEA, SEO, Social Ads)
• SEO growth of +200% in Non-Brand impressions in 6 months, through the implementation of a strategic roadmap
• Improvement of customer retention by +10 points thanks to targeted CRM actions
• +13% revenue in Dec 2024, thanks to the design and deployment of 360° marketing & communication plans
Team Management E-commerce Strategy Performance Management Digital Communication Shopify
Jennyfer
Head of Acquisition
FASHION AND COSMETICS
November 2022 - July 2024 (1 year and 8 months)
93400, Saint-Ouen, France
• Definition and management of the online acquisition strategy (SEA, Social Ads: Meta & TikTok) and SEO (+60% non-brand CTR)
• Management of the acquisition P&L and coordination of the media agency, including the Mobile App media strategy
• Performance optimization through an attribution model and redesign of the tracking plan
• Management of an internal team (2 people) and agency (4 people)
SEO SEA SMA Paid Media Strategy Salesforce Commerce Cloud
Mademoiselle bio
Acquisition Manager
FASHION AND COSMETICS
October 2019 - November 2022 (3 years and 1 month)
75015 Paris, France
• Management of e-commerce traffic and monitoring of performance KPIs and advertising budget
• Definition & implementation of SEO, SEA & SMA strategies (Meta, TikTok, Pinterest)
• Implementation of a media attribution model => optimize the customer journey and media investment to drive the consumer to purchase.
SMA SEO Prestashop SEA Paid Media