About Agatha
French
Native or bilingual
English
Fluent
Experience
- Communication Digitale & Social Media Manager | FreelanceBrand Content & Social Media Expert | FreelanceSOCIAL NETWORKSMarch 2022 - Today (4 years and 5 months)
- EviDenS de BeautéInternational Communication ManagerFASHION AND COSMETICSApril 2021 - March 2022 (11 months)Paris, France- Definition of a 360° communication strategy and monitoring its international implementation- Establishment of brand guidelines and image policy- Implementation of social media strategy (editorial calendar, content, monetization)- Management of influencer, PR, and event strategy- Content production with agency briefs (brand films, tutorials, photoshoots...)- Creation and distribution of communication materials (press kits, brand books, newsletters…)- Budget monitoring
- LE COUVENT - Maison de ParfumProduct Marketing Manager Development and 360 ActivationFASHION AND COSMETICSJanuary 2017 - Today (9 years and 7 months)Île-de-France, FranceParticipation in the relaunch of the brand Le Couvent des Minimes following its acquisition- Definition of the new brand strategy and its new positioning- Overhaul of the visual identity- Definition of the 360° plan (Communication, Trade, Publishing, Digital, Training, Press)Product Development- Participation in product development: design briefs, R&D laboratory and regulatory department relations, packaging supplier relations, price and profitability strategy- Content creation: marketing texts, visuals, press kits, press launchesDigital Communication- Implementation of the global digital communication strategy- Definition of an influence strategy with a social media and influencers agency- Organization of Seminars and Press Launches
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Education
- Master of DesignMilan Creative School2017