Freelancer profile translated to English.
Back to original languageAbout Africa Victoria
I am África Valera, a freelance web designer expert in WordPress and Elementor Pro, and I help transform businesses. My journey into web design began out of curiosity and an interest in understanding how internet projects work during the 2020 lockdown. Self-taught, I started researching, learning, and developing my own web pages, exploring everything related to design, digital strategy, and SEO positioning.
Over time, I discovered that a professional website can be much more than just an online presence: well-planned, it can become a real tool for growing a business, attracting clients, and building a solid brand online.
I have always been drawn to creativity, strategy, and problem-solving, and I found in web design and SEO the perfect combination of creative, technical, and analytical.
Today, I help entrepreneurs, professionals, and companies have WordPress websites designed to communicate their brand effectively, improve their online presence, and convert visitors into clients.
I invite you to visit my personal website filosdigitales.com
Spanish
Native or bilingual
English
Conversational
Italian
Fluent
Remote only
Primarily works remotely
Experience
- Dooby websWeb DeveloperJanuary 2020 - Today (6 years and 6 months)Conceptualize, design, and develop dynamic, visually appealing, optimized, and fully functional websites, using WordPress and Elementor Pro as primary tools, ensuring an excellent user experience (UX) and a conversion-oriented structure.Web Design and Development: Create, mock up, and launch corporate websites, landing pages, and multi-page sites from scratch using WordPress and Elementor Pro.Visual and UX Optimization: Translate the client's needs and brand identity into clean, modern, intuitive, and 100% responsive web interfaces (adapted for mobile and tablets).Structure and Basic SEO: Configure and implement good on-page SEO practices (clean architecture, correct heading usage, image optimization) using plugins like Yoast SEO or similar.Form Management and Integrations: Configure lead capture systems, complex forms (Elementor Forms), and connect them to email marketing tools or databases if the project requires it.Autonomy and Organization: Manage the complete workflow of each assigned project, ensuring compliance with delivery deadlines and technical quality before launch.Experience: Demonstrable advanced proficiency in the WordPress ecosystem and visual layout with Elementor Pro (handling Theme Builder, dynamic templates, and global settings).Design Skills: Solid knowledge of visual composition, typography, color theory, and user experience (UX/UI) design.Problem-Solving Mindset: Ability to resolve common technical issues in WordPress (plugin conflicts, mobile design adjustments, basic speed optimization).Portfolio: Presentation of previous projects demonstrating professional aesthetic finish and clean attention to detail.
- Mister TennisAdministrative AssistantJanuary 2018 - October 2019 (1 year and 9 months)Italy shipment tracking, Customer service (Italian - Spanish), Problem-solving, website translation (Italian-Spanish). Skills: Organizational skills· Labor relations· Speed· Italian
- Equipo Gerencial Con Solidez GCS. C.AAdministrative AssistantFebruary 2011 - September 2013 (2 years and 7 months)Caracas, Capital District, VenezuelaManagement of payment collection calendar, client portfolio tracking, telephone assistance. problem-solving. Skills: Collections Management· Interpersonal relationships· Customer Service Administrative Assistant
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Education
- Higher Technician in Business Administration, AdministrationIUNP Institute of New Professions2008Tecnico Superior En Administración De Empresas, Administración