Name: Global Brand Manager
Price: 500 EUR
Availability: InStock

Freelancer profile translated to English.

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Languages

English
Native or bilingual
Dutch
Basic

Workplace preferences

Can work on-site

Eindhoven (up to 50km)

Royal Swinkels Family Brewers
Global Brand Manager
AGRICULTURE
September 2022 - Today (3 years and 9 months)
Netherlands
Lead the global brand strategy for a high-growth FMCG brand, aligning positioning and execution across 40+ international markets.
Delivered the brand's most successful global launch to date by integrating local market insights early and driving true co-ownership with key countries.
Collaborate cross-functionally with distributors, marketing, and commercial teams to ensure consistent execution and build long-term brand equity.
Use data-driven insights to evaluate market performance, optimize strategy, and accelerate brand growth worldwide.
HABESHA BREWERIES
Marketing Manager
January 2020 - September 2022 (2 years and 8 months)
As an executive team member, I oversaw the marketing strategy and execution for three brands, achieving annual sales of over 300 million units.
Spearheaded the development and launch of four SKUs, including a new beer product during COVID-19 that sold 7.7 million units in six months.
Grew portfolio brand sales by 44% through targeted go-to market strategies and innovative campaigns.
Managed cross-functional teams of creatives, analytics unit, digital, Innovations unit, and brand management units, ensuring seamless collaboration and delivering high-impact marketing strategies.
Launched Ethiopia's first beverage brand shop, creating a new revenue stream and assuming full P&L responsibility.
Habesha Breweries
Brand Manager
January 2019 - January 2020 (1 year)
Delivered a 16% YoY sales increase and an 11% rise in segment share through strategic brand management.
Designed and executed the company's first integrated marketing campaign as the market was transitioning to a dark market, significantly enhancing brand visibility.
Grew digital followers of the brand's social media page by 76%.
Executed over 30 medium-big events that physically engaged more than 20,000 people.