Freelancer profile translated to English.

Description

With over 7 years of experience in digital, working with major international groups such as Essilor and PPG Industries, and with pure players in France and the United States, I have decided to launch a digital communication agency named Ze Astronaut.

The reason? During these years, during which I had the opportunity to lead large-scale projects such as website or e-commerce redesigns, mobile application development, and marketplace integration, I noticed that the internet remains a complex universe for many people.

Ze Astronaut's ambition is therefore to support and respond to our partners' challenges, but also to improve their skills and their knowledge and understanding of the web.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Rouen (up to 50km), Évreux (up to 50km)

PPG
Digital Manager Retail
CIVIL ENGINEERING
September 2015 - December 2018 (3 years and 4 months)
Paris, France
In close collaboration with the Retail Marketing Director, definition and implementation of the digital strategy for the brands in the Retail portfolio - Ripolin, Avi, Bondex... - across 3 distinct areas:

ECOMMERCE

• Product placement on generalist and specialized marketplaces
> creation and integration of content via referencing matrices
> activation and visibility strategy via Amazon tools: PCS, AMS, Vine
> sales performance optimization

• Implementation of operations on event sales sites: vente-privée, bricoprivée...
Results -> 2 to 3 sales per year

• Collaboration with distributor e-commerce sites: referencing matrix, product updates, content optimization...

• Daily KPI monitoring

WEBMARKETING

• Digital project management: writing and expressing needs, defining specifications, agency consultation, budget and planning management, defining content and UX, managing agencies and contributors, testing and deployment
Results -> ripolin.fr e-commerce site // ripolin.info chatbot // avi.tm.fr site

• Animation and maintenance of the 5 retail sites: information updates, content creation and integration, promotional offers, editorial line monitoring, KPI monitoring

• Development and management of web marketing levers: SEO optimization and monitoring, newsletter management and distribution, SEA campaigns, e-reputation campaigns...

• Elaboration, management and optimization of the digital marketing budget: breakdown by brand, lever, project

SOCIAL MEDIA

• Definition and implementation of the social media editorial and strategic line, in collaboration with brand managers, for the different brands

• Management of the editorial calendar internally or with partner agencies and animation of the different pages/accounts

• Daily management and monitoring of digital KPIs
Web Project Management Web Marketing Strategy E-commerce Digital Communication Social Networks