Freelancer profile translated to English.

Description

Senior Consultant in Digital Strategy and Social Media, I support SMEs, private institutions, cultural players, and large corporations in designing and managing their digital projects.

I have been working in thedigital field for over 13 years**. After working at **EssilorandPPG Industrieson international web, e-commerce, and Social Media projects, I foundedZe Astronaut in 2019with a simple idea: to help companies better structure their projects and transform them into concrete actions.

I provide services for bothone-off missionsand **regular support**: digital strategy, editorial line, Social Media Management, content production, website creation or redesign, e-commerce, and branding.

I directly handle the **strategic thinking, scoping, and project management**. When their execution requires creative or technical skills, I coordinate the relevant specialists while remaining the **client's primary point of contact**.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Rouen (up to 50km), Évreux (up to 50km)

Ze Astronaut
Founder & Senior Consultant in Digital Strategy and Social Media
DIGITAL AND IT
January 2019 - Today (7 years and 7 months)
Paris, France
Support forover 30 clientsand management of **around sixty projects since 2019**, in the education, art and culture, sports, tourism, e-commerce, B2B services, and institutional communication sectors.

The missionsfocused on digital and Social Media strategy, creation of editorial lines, social media management, website design or redesign, content production, branding, and communication materials.

Direct responsibility for consulting, scoping, client relations, and project management, withcoordination of creative and technical teamsrequired for their execution: art directors, graphic designers, developers, webmasters, photographers, and videographers.

Among the **clients supported**: École des Roches, Thirard, Le Comptoir de Fernand, Jisbar, SalaMarket, BS Group, and Bébou.
Web Marketing Strategy Social Media Web Project Management Content Strategy E-commerce
PPG
Digital Manager Retail
RAW MATERIALS INDUSTRY
September 2015 - December 2018 (3 years and 4 months)
Paris, France
Head of Retail Digitalfor PPG Industries' retail brands in France, including Ripolin, AVI, and Bondex, with direct collaboration with European subsidiaries and the American headquarters.

Definition ofdigital recommendations and managementof their implementation across three areas: web projects, e-commerce, and Social Media.

End-to-end management of several structuring projects, including the **launch of the Ripolin e-commerce site**, the creation of the Ripolin chatbot, and the redesign of the AVI site: scoping, specifications, agency selection and monitoring, content, UX, testing, and launch.

Development of brand presence on **Amazon, specialized marketplaces**, flash sales sites, and distributor e-commerce platforms.

**Management of SEO, SEA, emailing, and Social Media campaigns**, as well as operational oversight of an annual digital budget.
Web Project Management Web Marketing Strategy E-commerce Digital Communication Social Networks
CEWE Stiftung & Co. KGaA
Digital Acquisition & CRM Manager
E-COMMERCE
June 2014 - August 2015 (1 year and 2 months)
Paris, France
Head of Digital Acquisitionand CRM for Photocité, an e-commerce site specializing in personalized photo products, formerly owned by France Loisirs and later acquired by CEWE.

Management of acquisition channels**: affiliate marketing, emailing campaigns on external lists, retargeting, and partnerships. Selection of tools, campaign setup, and **performance monitoringbased on revenue, margin, acquisition cost, click-through rate, conversion, and ROI.

Management of theCRM and loyalty programfor a database of over one million contacts: campaign calendar, segmentation, campaign and scenario creation, **coordination of designers and service providers**, with three to four emailings sent each week.

Monitoring andperformance analysisvia Selligent and Google Analytics, as well asoperational deployment of B2B partnershipswith brands and platforms like Lindt, EasyVoyage, and Tryvertising.
Email Marketing CRM Acquisition Strategy E-commerce Performance Marketing