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Ady GueyeAG

Ady Gueye

Malt Linker

Data Quality Expert | Test Manager ISTQB | AI

€680/day
12 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Ady

Independent consultant specializing in software quality, data, and agentic AI, with over 15 years of experience in CRM, e-commerce, data platforms, and enterprise information systems. I work on projects where reliability is critical: CRM migration, digital journey redesign, data platform modernization, flow validation, and data quality. My approach combines a quality method from test management, a data culture focused on control and traceability, and a pragmatic use of agentic AI to accelerate analysis, documentation, test design, and operational monitoring. I support teams transitioning from manual and scattered operations to reliable, measurable, and better-equipped processes.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 20km), Lyon (up to 20km), Cannes (up to 20km), Bordeaux (up to 20km), Montpellier (up to 20km)

Experience

  • ADYGITAL CONSULTING
    AI Product Builder
    DIGITAL AND IT
    December 2024 - May 2026 (1 year and 5 months)
    Neuilly-sur-Seine, France
    - Design of AI-augmented QA frameworks: test scenarios, acceptance criteria, non-regression checklists, defect analysis, and validation documentation.
    - Implementation of automated checks in web and application development cycles: linting, type checking, testing, building, visual review, and content control before delivery.
    - Creation of agentic workflows to assist with reviews, documentation, content generation, PR preparation, and deliverable validation.
    - SME use cases: CRM, action tracking, request management, deliverable automation, offer structuring, and data enrichment.
    Firebase Playwright Google Cloud Platform (GCP) Agentic AI Claude Code
  • CHANEL
    Client Data Custodian · QA Production / Data Quality
    LUXURY GOODS
    November 2023 - September 2024 (10 months)
    Paris, France
    - CRM data quality control: integrity, completeness, consistency, duplicates, cross-system discrepancies, and structural anomalies.
    - Validation of processing, batch jobs, business rules, and business impacts in test and pre-production environments.
    - Monitoring of data anomalies, incident qualification, correction prioritization, and coordination with IT, data, CRM, and business teams.
    - Validation of inbound and outbound flows between global and regional CRMs, as well as workflows/pipelines (schedulers, aggregators, stored procedures, etc.).
    Analytics Engineering Salesforce Service Cloud Reltio ServiceNow Data Analysis, Data Visualization, SQL, Microsoft Excel, Python
  • CHANEL
    QA Lead & Data engineer · CRM Migration to Modern Data Stack
    LUXURY GOODS
    May 2021 - October 2023 (2 years and 4 months)
    Paris, France
    - Definition of test strategy: scope, levels and types of testing, environments, data sets, responsibilities, and Go/No-Go criteria.
    - Design of test plans, scenario repositories, test cases, procedures, BDD scenarios, and traceability matrices.
    - Validation of REST APIs, batch processes, ETL/ELT pipelines, and integration flows between CRM, e-commerce, data platforms, and marketing tools.
    - Coordination of integration, system, E2E, and non-regression testing campaigns.
    - Defect and incident lifecycle management, quality reporting, and go-live arbitration.
    SQL Server pgAdmin Adobe Campaign SAP Hybris Atlassian JIRA

Reviews

5.0

Out of 3 ratings

A

Arnaud

CHANEL SAS - Europe IT

Reviewed on 10/14/2024

A

Arnaud

CHANEL SAS - Europe IT

Reviewed on 1/2/2024

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Education

  • Master's Degree in Management
    ECOLE SUPERIEURE DE COMMERCE AMIENS PICARDIE
    2010
  • BULATS - English Reading & Listening - CEFR Level B2
    Transfer
    2017

Certifications

Skill set

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