Adrine Apikyan

I have designed and launched 6+ Shopify stores from scratch across different industries, including skincare & beauty, accessories, furniture & home decor, tea & wellness, lifestyle gifts and coaching/services. I've worked with both growing brands and small business owners from a European skincare brand with a full product line to independent boutiques and solo coaches who needed their very first online store. My work includes:

• · Full Shopify store setup (themes, structure, navigation, basic apps)

• · Customizing modern Shopify themes with brand specific color palettes, typography and layout systems Collaborating closely with clients on brand positioning, content, visuals so the store feels cohesive, aesthetic

• · Building conversion focused home, product and collection pages with custom sections, clear hierarchy, mobile first UX

• · Setting up key Shopify apps (reviews, email pop ups, upsell/cross sell blocks) and improving navigation to increase add to carts and completed orders

At API Marketing, I supported e-commerce and online service clients, many of whom used Shopify for their stores. I worked with founders and marketing teams to review their Shopify (and other platform) storefronts and landing pages, focusing on:

• · how clear the offer was

• · how easy it was for users to move from the homepage or ads to products and checkout My work included:

• · Reviewing store and landing page layouts and suggesting changes to sections, structure and calls to action

• · Aligning paid traffic campaigns (Google Ads, Facebook Ads) with the right product or collection pages instead of generic pages

• · Giving practical recommendations on simplifying navigation, improving content blocks, making the store more user friendly I occasionally helped with light on page SEO basics (page titles, meta, headings), but the priority was always Shopify store experience, clarity and conversion rather than deep SEO work

As a junior member of the team, I supported senior specialists in managing campaigns and understanding how users interacted with landing pages and funnels. Responsibilities included:

• · Helping review key pages from a basic UX perspective readability, section order, clarity of main messages

• · Preparing performance reports (clicks, registrations, conversions) and summarizing which campaigns and pages performed best

• · Assisting with small adjustments in content and layout to support smoother user journeys This early experience helped me develop a data aware mindset and an eye for where users get stuck skills which are very useful when improving Shopify store flows today.