Freelancer profile translated to English.

Description

🎯 Meta Ads Media Buyer | Creative Strategist | E-commerce Specialist (Shopify)

📈 Experience & Results:

• +€200,000 Meta Ads budget managed

• ROAS up to x4–5 depending on account maturity

• CPA reduced by up to -30% after restructuring

• Acquisition, retargeting, and scaling

I help e-commerce brands achieve profitable acquisition through Meta Ads.

My Difference: I Combine Media Buying + Creative Strategy. A high-performing campaign relies as much on its optimization as on the quality of the creatives.

Every decision is driven by business KPIs: CPA, ROAS, AOV, and profitability.

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🚀 What I Do For You

Strategy & Audit

✅ Meta Ads Audit

✅ Performance Analysis

✅ Acquisition Strategy

✅ One-off Audit with Recommendations

Meta Ads Management

✅ Campaign Creation and Setup

✅ Acquisition / Retargeting Structure

✅ Continuous Optimization

✅ KPI Reporting

✅ Meta Pixel

✅ Custom Tracking

Creative Strategy

✅ Creative Strategy

✅ Ad Visuals and Videos Creation

✅ UGC / Founder Scripts

✅ Creative Testing

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🎯 Why Work With Me?

✔ Dual Expertise: Media Buying + Ad Creation

✔ Profitability-Oriented Approach

✔ Concrete and Transparent Recommendations

✔ Business Vision Over Spending Volume

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📩 Want to audit your account, improve your performance, or delegate your Meta Ads?

Let's discuss your project. I usually respond within an hour.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

Freelance – Media Buyer Meta Ads
Media Buying Consultant (Meta Ads)
E-COMMERCE
May 2021 - Today (5 years and 3 months)
Paris, France
Support for e-commerce brands in managing and optimizing Meta Ads campaigns.

Missions Performed:
• Complete structuring of advertising accounts (acquisition / retargeting)
• Implementation and optimization of tracking (Pixel, events)
• Continuous creative testing (angles, hooks, offers)
• Optimization based on CPA, ROAS, and margin

Example Results:
• +€70,000 Meta Ads budget managed
• ROAS up to x4–5 depending on account maturity
• CPA reduction up to -30% after restructuring
• Improved conversion rates through funnel optimization
Social Media Communication · Social Media Advertising · Social Media Optimization (SMO) · Online Advertising Facebook Ads Instagram Ads E-commerce Business Analyst
E-commerce
Founder
E-COMMERCE
January 2020 - January 2022 (2 years)
Paris, France
Creation and development of several e-commerce stores (beauty niche), with complete management of paid acquisition.

• +€500,000 revenue generated in 12 months
• Acquisition primarily through Meta Ads
• Average ROAS around 3 depending on products and periods
• Complete management: offers, funnel, creatives, scaling
• Continuous optimization based on profitability
Website Creation Shopify E-commerce Facebook Ads
Chicharito Agency
Media Buying
E-COMMERCE
September 2018 - January 2024 (5 years and 4 months)
Paris, France
Chicharito Agency
Media Buying – E-commerce
September 2018 – Present

Support for several e-commerce brands in managing and optimizing Meta Ads campaigns.

• Structuring and scaling of advertising accounts
• Continuous optimization based on CPA, ROAS, and margin
• Creative testing and performance improvement

Results obtained on various projects:
• ROAS between x3 and x5 depending on maturity
• CPA reduction up to -30%
• Significant improvement in conversion rates
E-commerce Media Buying Shopify Facebook Ads Project Management

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Master in Digital Marketing and Communication
Pôle Paris Alternance
2018
Spécialité marketing digital
Alex Callen Media Buying Training
Alex Callen
2023
Comment déterminer la stratégie publicitaire la plus ADAPTÉE aux objectifs spécifiques de tes clients Deviens meilleur en marketing qu’un diplômé d’HEC : comment combiner les templates EXACTS que j’utilise avec mes clients pour devenir instantanément un As du marketing. Le SEUL truc dont tu auras besoin pour créer une campagne publicitaire… Créer et configurer rapidement ton compte publicitaire Facebook Les règles officielles et officieuses pour passer entre les mailles du filet et éviter les blocages Deviens un "illuminati" de Facebook Ads et rentre automatiquement dans le cercle très fermé du TOP 1% des meilleurs Media Buyers francophones. Mes secrets pour créer des publicités qui convertissent de façon sûre et prévisible Ad Copy Mastery : Apprends à écrire des textes publicitaires qui forcent tes lecteurs à acheter. Crée ta première campagne publicitaire pas à pas avec moi, pour tout type de client : e-commerce, leadgen, etc… Comment analyser et optimiser tes campagnes publicitaires Les secrets du top 1% des Media Buyers pour multiplier par 7, 10, 20+ chaque euro investi sur Facebook Ads (personne ne fait ça) Comment créer des images et vidéos publicitaires Et bien plus encore...

Check out Adrien's education

Adrien W.

Media Buyer Meta Ads - Facebook Ads - Creative Ads

About Adrien

🎯 Meta Ads Media Buyer | Creative Strategist | E-commerce Specialist (Shopify)

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