Freelancer profile translated to English.

Description

Senior CRM Consultant, I support agencies, brands, and rights holders with their lifecycle, retention, segmentation, and marketing automation challenges, from strategy to operational execution.

My background combines three worlds: agencies (Havas Sports & Entertainment, Havas Switzerland), rights holders and international federations (UEFA, UCI, UTMB, World Athletics), and media/OTT platforms (DAZN). This versatility allows me to quickly understand the constraints and levers of each type of organization.

On assignments, I take charge of scoping, segmentation, building automated journeys, campaign management, and performance analysis. I work with Customer.io, Optimove, Airship, Looker, and I'm quick to learn new tools.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic
Italian
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

Morning
CRM Lead
REAL ESTATE
April 2026 - Today (4 months)
Paris, France
**Environment**: B2B scale-up (office & event space rental, 300 employees), creation of a CRM function from scratch on Customer.io.

➔ Definition of reactivation, nurturing, and conversion strategy
➔ Segmentation construction and workflow deployment
➔ Marketing x Data coordination on tool integration in Customer.io
➔ Ad hoc campaign management, analytics, and business team support
CRM Marketing Automation Customer Segmentation and Analysis Lifecycle Marketing Customer.io
Havas Play
Data Strategy Consultant
SPORTS
April 2026 - Today (4 months)
Paris, France
**Environment**: Havas Play agency (sports marketing), supporting brands investing in sports sponsorship.

➔ Sports trends and territory design
➔ Competitive analysis
➔ Tender responses
➔ Use of the 5 TO PLAY marketing research suite
Sports Marketing Sponsorship Strategy Data Strategy Benchmark Marketing Study
DAZN
CRM Manager
SPORTS
April 2025 - January 2026 (9 months)
Paris, France
**Environment**: Sports streaming OTT platform, digital subscription, high volume. CRM reinforcement in a strategic context: DAZN's transition from broadcaster to distributor of Ligue 1+.

➔ Definition and management of the French CRM strategy across the entire lifecycle (acquisition, conversion, retention, upsell)
➔ Redesign of automated journeys (onboarding, reactivation, anti-churn) via email, push, in-app
➔ Management of behavioral segmentation and multi-channel orchestration
➔ Design of Looker dashboards for weekly performance monitoring
➔ Conduct of a customer study (~7,000 respondents) to guide the offering strategy

Key Results:
+150% total base growth
Soft Cancel Reversal Rate (+1,043%)
$1.3M in direct CRM revenue generated
CRM Sports Sponsorship Strategy Dashboard Data Analysis