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Adrien P.AP

Adrien P.

CRO & E-commerce Retention | +7 yrs Exp

€350/day
Lyon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Adrien

Too much traffic doesn't convert, too many customers only buy once?
I fix your website and implement retention strategies that bring them back, without touching your ad budget. Former Google coach, 10+ years making sales.

🎯 My goal is simple: increase your sales without increasing your acquisition budget.
I analyze your website: your data, your visitors' real behavior, the pages where they hesitate, where they leave, where they return. Every website has its own bottlenecks, sometimes it's the price, sometimes trust, sometimes just a poorly designed purchase journey. My job is to find them, fix them, and verify that it truly impacts your revenue.
I learned to sell where there's no room for error: as a salesperson, where convincing was necessary to sell. I then built a digital product from scratch, with its purchase journey and retention flows. Today, I manage the digital acquisition and performance of a high-traffic website, and I help grow revenue over the long term, not just for a one-off boost.

✅ What this means for you concretely:
→ More sales from the traffic you already have, without increasing your ad budget
→ Reassurance at the right place, at the right time, to trigger the purchase instead of letting it slip away
→ Customers who buy a second time, a third time, without you having to win them back
→ Reliable measurement of what truly works, not agency figures to be taken at face value.

💬 Let's chat, I'll give you an initial concrete opinion on what can be improved.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • GROUPE VYV
    Head of Digital Acquisition & Performance
    BANKING AND INSURANCE
    April 2024 - Today (2 years and 4 months)
    Paris, France
    On a high-traffic website for one of France's largest mutual insurance groups, my role: ensure every acquisition euro yields more, and that the data driving decisions is accurate.
    - Full audit of the advertising setup: unprofitable campaigns identified, budget reallocated to high purchase intent segments
    - Detection of a discrepancy between KPIs reported by 3 external agencies and the actual data, complete overhaul of the management framework
    - Multi-channel tracking framework for reliable attribution
    - Automated CRM scenarios (onboarding, follow-up, re-engagement) to bring customers back without paying for new acquisition
    - Automation of reporting: from 5 hours per week to less than 30 minutes, freeing up time for optimization.
    Automation CRM Traffic Acquisition Reporting Conversion Rate Optimization
  • Lepermislibre
    Product Owner & Growth
    AUTOMOBILE
    November 2021 - April 2024 (2 years and 5 months)
    Lyon, France
    Launch of a digital product from scratch, with a clear objective: build a machine that converts and retains.
    - Design of the purchase journey from inception to launch
    - Automated CRM flows (onboarding, follow-up): 52% open rate, above market average (~49%)
    - A/B testing on email campaigns: +6 points open rate on winning versions
    - Analysis of the conversion funnel, identified friction points, corrections prioritized by business impact.
    Email Marketing Conversion Rate Optimization (CRO) CRM Conversion Funnel Cross-selling
  • Google for Startups
    Google Startups / SMEs Coach
    E-COMMERCE
    January 2019 - November 2021 (2 years and 10 months)
    Paris, France
    Training startups / SMEs, including several e-commerce businesses, to do more with the traffic they already had rather than always buying more.
    - Effective Acquisition: Google Ads, SEO, budget prioritization by actual return
    - Data Analysis: reading Analytics to identify where money is lost in the customer journey.
    E-commerce Traffic Acquisition Conversion Rate Optimization (CRO) Growth Marketing

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