About Adrien
French
Native or bilingual
English
Fluent
Experience
- GROUPE VYVHead of Digital Acquisition & PerformanceBANKING AND INSURANCEApril 2024 - Today (2 years and 4 months)Paris, FranceOn a high-traffic website for one of France's largest mutual insurance groups, my role: ensure every acquisition euro yields more, and that the data driving decisions is accurate.- Full audit of the advertising setup: unprofitable campaigns identified, budget reallocated to high purchase intent segments- Detection of a discrepancy between KPIs reported by 3 external agencies and the actual data, complete overhaul of the management framework- Multi-channel tracking framework for reliable attribution- Automated CRM scenarios (onboarding, follow-up, re-engagement) to bring customers back without paying for new acquisition- Automation of reporting: from 5 hours per week to less than 30 minutes, freeing up time for optimization.
- LepermislibreProduct Owner & GrowthAUTOMOBILENovember 2021 - April 2024 (2 years and 5 months)Lyon, FranceLaunch of a digital product from scratch, with a clear objective: build a machine that converts and retains.- Design of the purchase journey from inception to launch- Automated CRM flows (onboarding, follow-up): 52% open rate, above market average (~49%)- A/B testing on email campaigns: +6 points open rate on winning versions- Analysis of the conversion funnel, identified friction points, corrections prioritized by business impact.
- Google for StartupsGoogle Startups / SMEs CoachE-COMMERCEJanuary 2019 - November 2021 (2 years and 10 months)Paris, FranceTraining startups / SMEs, including several e-commerce businesses, to do more with the traffic they already had rather than always buying more.- Effective Acquisition: Google Ads, SEO, budget prioritization by actual return- Data Analysis: reading Analytics to identify where money is lost in the customer journey.
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Certifications
- Google AnalyticsGoogle2026