Freelancer profile translated to English.
Back to original languageAbout Adrien
EN: Privacy, Analytics and Conversion consultant with 8+ years expertise helping major brands like Air Liquide, Valeo & Thales achieve GDPR compliance and conversion optimization. Specialized in tracking strategies, A/B testing, and lead generation. Ready to boost your data performance and conversion rates with proven methodologies.
I help companies make their data and customer journeys AI-ready — while respecting privacy and maximizing conversion.
DNA: Privacy × Data × CRO × AI
FR: Consultant Privacy, Analytics & Conversion avec plus de 8 ans d’expérience, j’ai accompagné des marques majeures comme Air Liquide, Valeo et Thales dans leur conformité RGPD et l’optimisation de leurs conversions.
Spécialisé en stratégies de tracking, A/B testing et génération de leads, j’aide les entreprises à améliorer la performance de leurs données et leurs taux de conversion grâce à des méthodologies éprouvées.
J’aide les entreprises à rendre leurs données et parcours clients “AI-ready”, tout en respectant la privacy et en maximisant la conversion.
ADN : Privacy × Data × CRO × AI
French
Native or bilingual
English
Fluent
Can work on-site
Strasbourg (up to 50km), Paris (up to 10km), Luxembourg (up to 10km)
Experience
- HETICSpeakerOctober 2019 - Today (6 years and 8 months)Montreuil, FranceRegular speaker in Bachelor and Master Marketing and UX programs. Topics covered:- Conversion Optimization- Analytics- Operational Strategies- Measurement Plan and Tagging Plan- Tool Training (Google Analytics, Google Tag Manager, Google Optimize, Google Studio)
- Adrien MenegauxVersatile FreelancerCONSULTING AND AUDITSOctober 2016 - Today (9 years and 8 months)Paris, France[FR] As a freelancer, I had the opportunity to work for Dekuple, Air Liquide, Valeo, Thales, ALD Automotive, Eksaé, LG, and many others.Analytics Consultant:- Development of application and web tracking plans in collaboration with IT teams.- GDPR, CCPA compliance (Onetrust, Didomi)- Tracking without consent (Piwik Pro, Matomo)- Dashboarding (Looker Studio)- Training for marketing and digital teams- Key account managementConversion Consultant:- Analytical and strategic audits- Conversion optimization strategy, focused on lead generation- CRO Consultant (Lead Generation and DataMarketing)- Audit and recommendations (UX and Data)- A/B testing (Google Optimize, VWO)- Analysis of quantitative data (Google Analytics) and qualitative data (online surveys, heatmaps, session recordings...)- Landing page creation (Ads, Pardot, Hubspot, Marketo)
- Dékuple, ingénierie marketing B2BAnalytics and Data ConsultantNovember 2021 - November 2024 (3 years)Web Analyst for Thales:Development and implementation of various tagging plans for over 10 Thales group websites in an agile manner with IT teams.Management and training on Piwik Pro usage.Management of GDPR, CCPA, VCDPA compliance for the group's websites.Training marketing teams on various tools and dashboard usage.Development of Looker Studio dashboards: Analytics, SEA, and SEO.Web Analyst for Valeo Service:Definition of KPIs for new product launchesManagement of GA4 and GTM for the group's 24 websites.
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Education
- Expert in Digital Communication Engineering and ManagementHETIC2019La formation mélange sept blocs de compétences indissociables : les technologies, le design et les contenus, le marketing, la gestion de projet, l'intelligence business, l'innovation et la conduite du changement, et l'entrepreneuriat.
Certifications
- Google Analytics Individual QualificationGoogle
- Google Digital Active CertificationGoogle