Freelancer profile translated to English.
Back to original languageAbout Adrien
Digital expert for over 15 years, specializing in strategy and web analytics, I have managed the implementation of digital measurement systems and web data collection for user experience personalization from start to finish.
I have worked in large multi-channel groups, BtoC like Bouygues Telecom, and BtoB like Dassault Systèmes. I have also worked in digital agencies for major clients such as L'Oréal Paris, Yves Saint Laurent, SNCF, Transilien, Bledina, Gallia, etc.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Paris (up to 20km), Toulon (up to 50km), Lyon (up to 20km), Montpellier (up to 20km)
Experience
- Emancipées
On Malt
Dashboard CreationSeptember 2024 - September 2024 (1 month)Creation of a dashboard to monitor digital actions - Dassault Systèmes, ParisDigital Data ManagerVIDEO GAMES AND ANIMATIONMarch 2016 - April 2017 (1 year and 1 month)Paris, FranceSupervision of Web Analytics and Data across all company websitesImplementation of a user experience personalization system- Definition and implementation of real-time data collection tools- Connection of these tools to internal prescriptive analytics systems- Participation in the definition of prescriptive analytics systemsManagement of an international team, working in English in a multicultural environment
- Bouygues TelecomStrategy ConsultantTELECOMMUNICATIONSApril 2006 - March 2010 (4 years)Paris, FranceStudy of cross-functional strategic projects in collaboration with all company departments (Marketing, Purchasing, Finance, Management Control, Production, Logistics, Regulatory, Legal, Distribution, Sales)- Technological and competitive watch, Economic intelligence- Benchmarks in other industry sectors (energy, advertising, transport, entertainment)- Analysis of telecommunications markets (trends, players, expansion opportunities, internal performance, etc.). e.g.: opportunity analysis for a new entrant in the mobile market- Study of growth drivers. e.g.: study of opportunities in mobile advertising, M2M, etc.- Delivery of summaries, recommendations, and follow-up of downstream actions in support of operational teamsInternal consulting for senior management on issues affecting all operational departments
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Education
- MS Strategy, Management & International BusinessESSEC Business School, Paris, France2006
- Electrical Engineering DegreeINSA (National Institute of Applied Sciences), Lyon, France2005