Adrien Lignières

A copywriter and web writer for over 10 years, I support brands in creating high-value content, combining creativity, clarity, and impact. After several years in agencies in Paris and Montpellier, I have been working as a freelancer for 4 years, which has allowed me to collaborate with clients from various backgrounds and sectors: real estate, automotive, sports, local authorities, mass distribution, among others.

My background has led me to develop a hybrid profile, capable of working on a wide variety of media: print, web, product content, video and radio scripts, as well as editorial strategy. I work on both B2C and B2B issues, with the ability to adapt tone and messages, from advertising to institutional discourse.

Curious and creative, I strive to deeply understand the challenges of brands and the expectations of their audiences. I enjoy structuring ideas, simplifying complex subjects, and producing content that is useful, engaging, and effective. My goal: to give meaning to messages while maximizing their impact.