Freelancer profile translated to English.

Description

Results-oriented Category Manager with 5+ years of experience at Henkel covering category management for retailers, revenue analysis, and operational steering.

I support sales teams and KAMs in building optimized assortments, defining effective promotional plans, and fine-tuning panel data analysis (IRI/Nielsen) to generate sales growth and improve margins.

Proficient in retailer negotiations, in-store implementation, and creating Power BI dashboards to track business levers.

Pragmatic and structured, I combine analytical skills with commercial acumen to transform insights into action.

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Bolton
TRADE MARKETING SPECIALIST
RETAIL (LARGE RETAILERS)
January 2024 - Today (2 years and 5 months)
Courbevoie, France
1. Based on the marketing plan, builds category growth levers on the 4Ps (assortment, promotion, merchandising, price) and ensures communication to sales teams.
2. Defines the promotional strategy for their category.
3. Analyzes sell-in and sell-out data to propose optimizations for assortments by distribution channel and by client.
4. Prepares and monitors promotional analyses, updates tools for sales teams, develops a decision-support tool.
5. Actively contributes to the sales forecasting process to ensure its fluidity and effectiveness.
6. Develops and manages activation tools (POS displays, events, digital, etc.) necessary for the brand's commercial performance in stores.
7. Manages brand financial profitability, in agreement with product managers and commercial functions.
HENKEL Consumer Brands
SENIOR CATEGORY MANAGER - INTERMARCHÉ
RETAIL (LARGE RETAILERS)
February 2023 - January 2024 (11 months)
Boulogne-Billancourt, France
• Analyzes, negotiates, and optimizes the promotional plan with INTERMARCHE and NETTO retailers.
• Forecasts promotional volumes and estimates sales.
• Manages promotional budgets with the KAM.
• Negotiates and optimizes the assortment. Verifies the implementation of negotiated assortments.
• Supports the KAM during negotiations.
• Analyzes brand performance using panel data and provides recommendations on the strategy to adopt to maximize performance.
• Acts as a liaison with the sales force for the proper execution of negotiations in stores.
HENKEL CONSUMER BRANDS
RETAILER CATEGORY MANAGER
RETAIL (LARGE RETAILERS)
December 2021 - January 2024 (2 years and 1 month)
Boulogne-Billancourt, France
• Analyzes retailer growth levers, particularly through panel data.
• Recommends, implements, and manages business development levers.
• Analyzes and sells the optimal assortment in line with business plans.
• Analyzes and recommends an effective promotional plan for the retailer.
• Develops and presents market/innovation reviews to clients.
• Provides ongoing support to the sales team by delivering category insights per client to identify opportunities and risks per account throughout the year.