Freelancer profile translated to English.

Description

After being a journalist and editor-in-chief of the culture section of the linternaute.com website for five years, Content Manager of the Voyage section of Le Figaro, Content Marketing Manager at Dailymotion to launch the site's application, Content Strategist in a communication agency at no Pen no Gain, I currently hold the position of web editor for the Shopping section of Figaro.fr.

My various experiences have allowed me to acquire numerous skills in web journalism: project manager, SEO manager, editorial director and Chat GPT trainer.

I therefore offer my services as a freelancer in the field of web content writing, SEO consulting and I adapt to each problem.

Industry field of expertise

Languages

English
Fluent
German
Conversational
Japanese
Basic
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Groupe Figaro
Shopping Section Manager at Figaro.fr
PRESS AND MEDIA
January 2024 - Today (2 years and 5 months)
Paris, France
- SEO optimized web writing: Creation of engaging content optimized for search engines to improve organic positioning and attract qualified traffic.
- Analysis and keyword research: Identification of strategic terms to effectively target the needs of readers and consumers.
- Knowledge of SEO tools: Mastery of tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog to analyze performance and optimize strategies.
- Creation of e-commerce oriented content: Writing articles, buying guides, and product sheets adapted to the needs of readers and commercial objectives.
- Editorial and SEO monitoring: Monitoring trends, algorithm updates, and popular topics to offer content that is always relevant and competitive.
- Structuring and on-page optimization: Use of best practices (Hn tags, meta descriptions, internal linking, image optimization) for high-performance content.
- Ability to work under deadline: Efficient management of tight deadlines and priorities in a dynamic environment.
- Editorial adaptability: Ability to write in various tones (informal, formal, persuasive, etc.) depending on the target audience and brand objectives.
- Knowledge in UX writing: Writing that improves the user experience and facilitates navigation.
- Interdisciplinary collaboration: Teamwork with developers, graphic designers, and project managers to ensure the consistency of content with global campaigns.
- Optimization for conversions: Creation of content oriented towards engagement and transformation (clicks, purchases, registrations).
SEO Writing SEO Strategy Writing SEO Web Writing Content writing Web Writing SEO
no Pen no Gain
Editorial Director
SOCIAL NETWORKS
August 2023 - January 2024 (5 months)
Nantes, France
• Strategic content planning and execution
Oversee the development and implementation of the content strategy, aligned with the objectives of the agency and clients.
• Team management
Lead a team of content creators and writers, fostering a collaborative and creative work environment.
• Innovation and content development
Innovate in terms of formats and types of content, exploring new approaches and technologies to stay at the forefront of the sector.
• Analysis and improvement of content performance
Evaluate content performance through various metrics, making strategic adjustments to improve engagement and reach.
• Interdepartmental collaboration
Work closely with the marketing and social media team to create content consistency across all platforms.
• Editorial project management
Plan and oversee large-scale editorial projects, ensuring compliance with deadlines and quality standards.
• Strategic Monitoring and Trend Analysis
Closely monitor market trends and technological developments to adapt and evolve the content strategy.
• Preservation of Brand Voice and Identity
Ensure that all published content is true to the brand's voice and identity, thereby strengthening brand recognition and loyalty.
Dailymotion
Content Marketing Manager
TECH
January 2022 - July 2023 (1 year and 7 months)
Paris, France
• Create engaging SEO content for Dailymotion's various marketing materials (white papers, website pages, studies, blog posts, etc.) used on various media.
• Work closely with digital marketing specialists and designers to develop compelling marketing projects.
• Conduct research and interviews as needed for content creation.
• Edit, proofread and improve content and articles from other contributors.
• Optimize content for SEO.
• Develop an editorial calendar in collaboration with the team (marketing, design) and ensure the availability of content for all upcoming campaigns.
• Improve content strategy and content creation approaches based on content performance analysis.