About Adrien
adriengroleas.fr
My name is Adrien Groleas and I’m a design strategist & entrepreneur, building user-centered services or products for small and big brands.
Deeply concerned about the real needs of the users, I'm keen on working on complex problems with a multidisciplinary team within a multicultural environment. As an eager learner and a motivated teacher, each project I lead is also a means to empower the project team and the company with my skills.
With my previous consulting experiences for large companies, I also learned to handle organization alignment and integrate each project within the company strategy. With more than 7 years of professional experience (as a freelance and a consultant), I acquired a large set of design and program management skills.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- AmazigFounding designerPHARMACEUTICALS INDUSTRYJuly 2024 - Today (1 year and 11 months)Building a SAAS for a startup to accelerate the go-to-market process for pharmaceuticals by providing digital administrative tracking aligned with international regulatory standards.
- VairStayCofounder & Chief Design OfficerTRAVEL AND TOURISMOctober 2022 - Today (3 years and 8 months)Paris, France
Built an innovative high-end hotel direct booking engine with virtual reality tours to reduce hotels' dependence on OTAs and increase reservations.
• Successfully secured €200k in funding, presenting the product vision and business strategy to investors.• Conducted dozens of interviews with hoteliers and end-users to deeply understand their needs and prioritize features effectively.• Designed the entire user experience, a responsive, fully reimagined booking process for end clients.• Created a modular UI kit to rapidly iterate on the product based on user and client feedback• Leveraged strategy, product management, and design skills to drive the startup’s growth and success.• Integrated cutting-edge technologies to differentiate the product in a competitive market. - ArdianDesign StrategistBANKING AND INSURANCEOctober 2022 - January 2024 (1 year and 3 months)Paris, France
Implementing a digital workplace in a company that experienced substantial growth (320 employees in 4 countries to 1,000 employees across 16 countries), which struggles with a non-unified culture, tools, and procedures.
• Captured the needs, challenges, and perspectives of 3 C-level executives and 14 collaborators spread across 4 key departments: IT, HR, Communication, Finance; spanning 4 countries: UK, Korea, USA, France • Designed recommendations for the new internal digital strategy to shape a relevant and holistic digital workplace, centralizing systems, and mitigating shadow IT• Facilitated 3 workshops involving over 8 employees and stakeholders to collaboratively design specific functionalities and processes• Designed more than 10 key screens and collaborated with the development team to ensure feasibility• Conducted user testing with 6 employees to gather feedback and refine the new experience
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Education
- Digital Innovation for Business CertificatHEC Paris2015
- Master IIe-artsup, école de création numérique2016Service design, Digital innovation & Design Thinking/Doing With highest honours, Major of Departement Interaction Design President of the BDE (Student Office)