Freelancer profile translated to English.
Back to original languageAbout Adrien
Hello, I'm Adrien, an SEO and WordPress consultant. I help businesses improve their visibility on Google and transform their website into an acquisition lever through natural referencing.
My method is pragmatic: tailor-made SEO strategy, continuous optimization, and performance monitoring. Certified by France Compétences, I regularly work on SEO, WordPress, and Google Ads projects to generate measurable results.
🚀 Digital Marketing & SEO
I analyze and deploy SEO strategies adapted to objectives: qualified traffic, leads, and conversions. I work on technical SEO, on-site SEO, and semantic SEO, with clear action plans including link building and search engine optimization. I optimize or create high-performing WordPress sites, designed for natural referencing and Google visibility.
🔍 SEO Expertise - Natural Referencing
I perform comprehensive SEO audits (technical, semantic, competitive), conduct SEO keyword research, structure content, and build a clear SEO strategy for search engines. I optimize existing elements (titles, metas, Hn, internal linking) and propose a targeted link building strategy (backlinks) to strengthen authority. I write or optimize content through optimized SEO writing and copywriting, and I deploy local SEO (geographic pages, Google Business Profile) by targeting relevant keywords. Result: improved SEO visibility, organic traffic, and search result rankings depending on the context and competition.
🌐 WordPress & Google Ads
Creation of fast and SEO-friendly WordPress sites (Divi, Elementor). I optimize performance, structure, and user experience. I also manage Google Ads campaigns to support the SEO strategy and accelerate acquisition.
📞 Shall we chat?
Available on Malt to discuss your SEO strategy and improve your online visibility.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Le Conservatoire du Maquillage
On Malt
Project Renewal: Google Ads Campaign Optimization & SEO ReferencingEDUCATION AND E-LEARNINGMay 2026 - June 2026 (1 month)Paris, FranceGoogle Ads Management & Monthly SEO Support
Client:Conservatoire du Maquillage (CDM)ContextAfter several months of optimization, the goal was to consolidate the acquired performance while increasing the visibility of the Conservatoire du Maquillage across the entire Google ecosystem. A new multi-channel strategy was deployed to reach a wider audience and prepare for the next recruitment period.Mission ObjectiveMaximize the institution's visibility, strengthen its position against key competitors in the sector, and develop qualified prospect acquisition while maintaining a profitable strategy.Mission Performed
Google AdsDeployment and optimization of Performance Max campaigns.Strengthening of Search and Brand campaigns.Analysis of performance by channel.Adjustment of targeting and budgets.Competitive intelligence and continuous optimization.SEOContinuation of the link building strategy.Development of the semantic cocoon.Strengthening of domain authority.Creation of content targeting searches related to makeup training.Results+2,400% advertising visibility thanks to expanded campaign reach.+497% traffic generated compared to the reference period.-57% average cost per click, allowing for more visibility at a constant budget.Nearly 50% impression share on strategic sector keywords.+100% competitive presence against key market players through visibility comparable to leaders.25% click-through rate on brand campaigns, demonstrating strong ad appeal.Value DeliveredThis phase marks the entry into a mature acquisition strategy. Google Ads campaigns now allow the Conservatoire du Maquillage to compete with the most visible players in the sector while maintaining a performance-oriented approach. - Le Conservatoire du MaquillageProject Renewal: Google Ads Campaign Optimization & SEO ReferencingEDUCATION AND E-LEARNINGMarch 2026 - April 2026Paris, France
Google Ads Management & Monthly SEO Support
Client:Conservatoire du Maquillage (CDM)ContextThe optimizations implemented since the beginning of the support are starting to produce significant results. The objective for the month was to continue growing traffic volume and conversions while improving the quality of leads generated by Google Ads campaigns.Mission ObjectiveIncrease the visibility of the Conservatoire du Maquillage on Google, generate more qualified inquiries, and continue developing the SEO strategy to sustainably strengthen the school's presence on search engines.Mission Performed
Google AdsAdvanced optimization of Search and PMax campaigns.Analysis of the quality of leads generated.Adjustment of targeting and budgets.Exclusion of irrelevant keywords.Conversion tracking and optimization.SEODeployment of the content strategy.Creation of the structure for the future SEO content hub.Continuation of link building actions.Strengthening of internal linking and local SEO.Results+127% Google Ads traffic compared to January.+182% Ads conversions compared to January.Over 50 conversions generated during the period.+16% impression share against key competitors.Maintenance of nearly 80% top-page Google presence.Progressive improvement in lead quality.Strengthened organic visibility.Value DeliveredThis phase marks a real acceleration of the acquisition strategy. Google Ads campaigns now generate more visibility, traffic, and conversions while progressively improving the quality of prospects obtained. In parallel, the SEO foundations laid prepare for sustainable organic traffic growth and strengthen the Conservatoire du Maquillage's position against its main competitors. - ADTFAProject Renewal: Monthly WordPress Site MaintenanceMEDICALMarch 2026 - April 2026 (1 month)Marseille, France
Monthly Maintenance, Security & Website Monitoring
Client: ADTFAContextADTFA wanted to establish long-term support to ensure the stability, security, and performance of its website, while benefiting from great flexibility for regular updates.Mission ObjectiveEnsure the continuous proper functioning of the site, maintain a high level of security, and allow for rapid evolutions without the risk of interruption or performance degradation.Mission PerformedImplementation of monthly technical maintenanceContinuous security monitoring and protection against threatsMonitoring of site availability and proper functioningProactive prevention of incidents and vulnerabilitiesPerformance and stability monitoringRegular updates (CMS, plugins, security) without interruptionVerification of site integrity and anomaly correctionCompliance with GDPR regulationsImplementation of backup and quick restore solutionsModifications & AdjustmentsMinor modifications and additions included (texts, visuals, links, content)Interventions performed without impacting site stabilityDeliverablesDetailed monthly report of actions taken and site statusValue DeliveredReliable and continuous support offering the client complete peace of mind: a secure, high-performing, and constantly updated site, allowing them to focus fully on their business.
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Education
- Google Ads Campaign CreationLiveMentor2023Création de campagnes Google Ads ciblées et optimisées.
- Natural Referencing SEOLiveMentor2024
Certifications
- Google Ads Campaign Creation CertificationLiveMentor2023
- Natural Referencing SEO CertificationLiveMentor2024