Adrien Delprat

I've had the pleasure of having Adrien on my teams for over 3 years. He leads our entity's entire digital and acquisition strategy, as well as its operational deployment. Adrien has initiated numerous large-scale projects. He notably led, with great professionalism, the complete redesign of our website (+1.5 million unique visitors per year), taking charge of all UX and UI dimensions, while integrating innovation levers such as the deployment of a GEN AI chatbot. This project was managed iteratively, with continuous optimizations based on usage, data, and user feedback. He also initiated the creation of our information blog, which has become a structuring pillar of our content and visibility strategy, regularly enriched and optimized to enhance its performance and impact. He has a perfect command of his field, both in terms of tools and the ecosystem as a whole. From SEO to SEA, and now with a GSO-oriented approach, Adrien tackles subjects with real depth of analysis, in a constant logic of testing, optimization, and performance improvement. Very comfortable with data, he possesses excellent analytical skills that allow him to manage performance with rigor and relevance. Agile, he quickly makes the right decisions, formulates informed recommendations, and continuously adjusts strategies. Adrien also stands out for two essential aspects: his valuable technical expertise, which goes far beyond simple functional expertise, and his excellent interpersonal skills. As a key member of the team, he contributes to the collective through his kindness, listening skills, availability, and strong sense of solidarity. These human qualities enhance the quality of collaborations and foster a healthy, effective, and committed work environment. His proximity to all stakeholders, whether internal (sales, marketing, communication, IT, legal, purchasing teams...) or external, should also be highlighted. Proactive and autonomous, he adapts to priorities, whether in 'run' or 'project' mode, always with a desire to deliver on time and with quality. He manages and arbitrates budgets, effectively leads partner agencies, and dynamically and pedagogically facilitates steering committees, providing a unified, clear, structured, and results-oriented vision. Adrien is, without a doubt, a very high-value asset for any organization that places digital at the heart of its growth strategy.

Adrien assisted our team on a mission to define acquisition funnels for one of our clients. His digital marketing experience, particularly in lead generation, was very valuable to us. Adrien has a great capacity for immersion and a quick, deep understanding of the challenges, and it was a real pleasure to work with him on this project.