ADFreelancer profile translated to English.
Back to original languageAbout Adrien
For 14 years, I have managed teams and driven acquisition strategies for over 30 retail and B2B advertisers within specialized agencies: Norauto, Boulanger, Nocibé, Vertbaudet, Oscaro, Electro Dépôt, Groupe RAJA…
Today available for freelance missions, I support advertisers and agencies on their affiliation and performance marketing issues.
What I can bring you:
→ Audit and optimization of your existing affiliate program
→ Launch of a program: platform selection, structuring, publisher recruitment
→ Negotiation and management of publisher partnerships (cashback, promo codes, comparison sites, content)
→ Performance management and reporting
→ Training your teams on best affiliate practices
Former member of the CPA (Affiliation Platforms Collective), I know the current challenges of the sector: tracking evolutions, server-side, attribution, GDPR compliance.
Any questions about your program or a specific need? Contact me, first discussion without obligation.
French
Native or bilingual
English
Conversational
Can work on-site
Lille (up to 50km)
Experience
- Norauto InternationalDigital Media Lead France and InternationalMarch 2025 - May 2025 (2 months)Villeneuve-d'Ascq, France1. Audit of existing marketing tools and optimization recommendations. 2. Review and clarification of relationships with agencies and partners. 3. Support for the acquisition team management in France and internationally. 4. Launch of preparatory work for FY25/26 budgets.
- EffinityAgency Director Lille at EffinityNovember 2013 - March 2025 (11 years and 4 months)59100 Roubaix, FranceManagement of over 30 retail and B2B advertiser accounts in their digital acquisition strategies: affiliation, SEA, influence, and local SEO.Member of the management committee and representative at the CPA (Affiliation Platforms Collective), contributing to discussions on performance marketing evolutions.
- EffinityAccount DirectorE-COMMERCESeptember 2011 - November 2013 (2 years and 2 months)59100 Roubaix, FranceClient support:Definition of objectives and main KPIsImplementation of the digital acquisition strategy (Affiliation / Influence / SEA)Technical implementation of the solution (Tracking)Partnership managementAnalysis of results and recommendations
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Education
- Master's degree in Marketing and Direct Marketingiae Lille2010Master 2 Marketing et Marketing Direct
- University Diploma in Technology in Commercial TechniquesIUT C2007DUT technique de commercialisation