Freelancer profile translated to English.
Back to original languageAbout Adrien
I am currently launching a startup in B2B e-health/HR.
In parallel, I want to share my B2B Growth Hacker experience with you, with expertise in web marketing, web analytics, and SEO.
I can help you with your development strategy, applying Lean Startup and Design Thinking principles to find new growth drivers - particularly internationally.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- IBMExternal Communication and Press Relations OfficerTECHJanuary 2011 - December 2011 (1 year)Paris, FranceMission: Building up and monitoring communities on social media platforms.Details of the experience:- Implementation of e-reputation, business intelligence and monitoring tools and solutions: Netvibes, Argus de la presse.- Revision of KPI reporting and daily community management practices.- Spreading 2.0 initiatives into the whole multicanal strategy: CRM, HR, Custumers insights, SEO etc.- Creation, integration and diffusion of multimedia editorial content: blogs notes, infography, videos, live conference.- Taking part into a new website launching with proposals of new editorial line and social media optimization.- Making employees aware about digital environment and collaborative tools through survey, workshops and guidelines documents.
- BforBankCommunity ManagerBANKING AND INSURANCEJuly 2012 - March 2013 (9 months)Paris, FranceMission: Building up and monitoring communities on social media platforms.Details of the experience:- Implementation of e-reputation, business intelligence and monitoring tools and solutions: Netvibes, Argus de la presse.- Revision of KPI reporting and daily community management practices.- Spreading 2.0 initiatives into the whole multicanal strategy: CRM, HR, Custumers insights, SEO etc.- Creation, integration and diffusion of multimedia editorial content: blogs notes, infography, videos, live conference.- Taking part into a new website launching with proposals of new editorial line and social media optimization.- Making employees aware about digital environment and collaborative tools through survey, workshops and guidelines documents.
- Euler HermesGroup Digital OfficerBANKING AND INSURANCEDecember 2013 - Today (12 years and 6 months)Paris, FranceDIGITAL STRATEGY MANAGEMENT- Define & rollout digital strategy on corporate websites (Webmastering, content management, traffic acquisition - SEO/SEA, technical evolutions, lead generation, web design, growth hacking strategy)- Build customer journey throughout websites, around a customer centric approach- Empower a local digital network (around 42 countries)DIGITAL PERFORMANCE STRATEGY- Revamp EH Web analytics strategy – Tracking, Analytics, Reporting.FUNCTIONAL EVOLUTIONS- Define, supervise, monitor new technical evolutions to leverage CMS capabilitiesSOCIAL MEDIA STRATEGY- Rollout Social Media Strategy (social media guidelines, social media governance, deployment of local initiatives)INTRANET STRATEGY- Revamp EH Group Intranet- Coordinate & Empower local digital network (7 regional intranets)
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Education
- Master Sup de Co, Marketing and CommunicationNEOMA Business School2012Mémoire académique: Comment améliorer l'image d'une marque sur les médias sociaux. > 160.000 vues > 4.000 téléchargements https://www.slideshare.net/AdrienBourzat/mmoire-acadmique-adrien-bourzat
- Bachelors of Arts, Marketing and CommunicationNapier University - Edinburgh2009