Adrian Velten

I am a digital acquisition consultant, specializing in paid media strategies, marketing automation, and the optimization of conversion funnels on websites and e-commerce platforms.

I assist startups and SMEs (executives, marketing teams, acquisition managers) through consulting sessions to:

- Structure or audit their acquisition strategy

- Improve the profitability of ad campaigns and their post-click effectiveness

- Ensure reliable tracking and attribution (GA4, UTMs, HubSpot)

- Design and optimize marketing automation workflows (HubSpot, Make, n8n)

- Analyze and improve user journeys, UX, and conversion rates for websites and e-commerce

- Make better decisions through data

My approach is purely business-oriented, pragmatic, and results-driven: each recommendation aims for a concrete impact on CPA, ROI, and budget scalability, as well as on the website's ability to convert traffic into revenue.

The objective is clearly stated: to make you money.

I have managed and optimized up to €5M in acquisition budget per year, in contexts of high volume and high profitability requirements.

This experience allows me to intervene in both scaling and fine-tuning optimization issues, from the acquisition lever to on-site conversion, in direct connection with CRM and automation tools.

I have developed strong expertise in food tech, particularly in recurring acquisition challenges, cost control, and structuring high-performing conversion funnels, while maintaining a cross-functional approach applicable to other sectors.

I currently work primarily in consulting: strategic support, decision-making assistance, and upskilling of internal teams.

I would be delighted to discuss your challenges and help you effectively grow your business.