About Adrian
Senior UI Engineer with 20+ years building digital products - interfaces, creative editors, and interactive systems for web platforms used by global publishers and brands.
For 8+ years I led UI implementation at Newsroom AI Studio, building a WYSIWYG editor for story and ad creation, dashboards, asset management, and a dataset-driven system generating hundreds of ad variations at scale. Clients included Forbes, VICE, The Guardian, Google, Disney and many others.
I work at the intersection of design and front-end engineering, from UI architecture and component systems to production-ready implementation. Strong in HTML/CSS, responsive design, interaction design, and translating complex UX into clean, scalable interfaces.
Available for UI/frontend projects remotely across Europe or on-site in the Alicante/Valencia region.
Romanian
Native or bilingual
Spanish
Conversational
English
Fluent
Can work on-site
Elche (up to 50km)
Experience
- Newsroom AISenior UI DeveloperJune 2016 - Today (10 years)Led UI architecture and frontend implementation for Newsroom AI Studio — a SaaS platform used by global publishers, brands and media organizations to create interactive content and advertising formats at scale.• • Architected and implemented UI across the entire product — editor, dashboards, asset management, reporting and admin surfaces• • Built a WYSIWYG story & ad editor with drag-and-drop canvas, real-time preview and full toolbar systems• • Designed a dataset-driven creative system — tabular data + templates → hundreds of ad variations in one pass• • Maintained a shared PostCSS component library used across multiple Newsroom products• • Translated UX concepts into production-ready interfaces using HTML, CSS and JavaScript• • Collaborated with product, design and engineering teams across a distributed setup
- ChargeAds.comFront End DeveloperJanuary 2011 - June 2016 (5 years and 5 months)Frontend Developer & Creative Lead at a digital advertising studio, working on interactive ad formats, branded websites and rich media content for major agencies and brands.• • Built and implemented HTML/CSS interfaces, interactive ads and web experiences• • Led creative work across multiple simultaneous campaigns• • Collaborated closely with project managers, clients and production agencies• • Managed and coordinated junior designers on creative deliverables
- SuperpunkCreative DirectorJanuary 2011 - December 2011 (11 months)Co-founder & Creative Director at a digital creative studio. Interactive design, rich media ads and web experiences for agencies and brands.
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Education
- Web Development Fundamentals (HTML & Animation)Ministry of Labour & Ministry of EducationWeb Development Fundamentals (HTML & Animation)