Adrian Planet

Strategic management of the acquisition funnel and media buying for a portfolio of 2 to 3 proprietary brands and 2 to 3 clients simultaneously, representing nearly €1 million in Meta Ads budget managed over two years. End-to-end design and execution of acquisition strategies: campaign architecture, creative strategy, systematic testing, continuous optimization of CPA and average order value, Shopify CRO.

Creative production and strategy: design of high-performing creatives based on a comprehensive methodology — active market monitoring through specialized tools (BrandSearch, TrendTrack, Ad Library), analysis of creative performance statistics to identify winning patterns, and development of new concepts from these insights. Ability to understand what works in the market, deconstruct it, and reinterpret it to produce differentiating creatives. Production of AI-generated content integrated into campaigns (video, image) to maximize tested volume and iteration velocity.

Launch of proprietary brands: complete management of several internal brands from idea to scale, generating €500,000 in cumulative revenue. Including the launch of ROMIMI, a premium clothing brand centered around the father-son matching concept — from brand identity creation to the initial scaling phases.

Development of a new acquisition channel for the agency through lead generation on Meta: implementation of a dedicated creative strategy, construction of a complete funnel, and deployment of a custom reporting system enabling precise data management and real-time optimization decisions.