Freelancer profile translated to English.

Description

With 18 years of experience leading digital acquisition strategies for demanding brands, I support ambitious companies in optimizing their profitability and structuring their growth.

🚀 Digital performance consulting – Strategy & Execution

✔️ Development of tailor-made acquisition strategies (Google Ads, Facebook Ads, Email Marketing…)

📊 Audit & performance optimization (Analytics, CRO, Testing)

🏢 Structuring teams and processes for lasting efficiency

🌍 Deployment of international strategies with a ROI-focused approach

References:

👉 Freelance: Pierre et Vacances, Center Parcs, Homair, Crédit Agricole, Visable / Europages, Intermèdes, Lyca Mobile, Wunderflats, Ugolf

👉 At the advertiser: Head of Paid Media @ HomeAway (Expedia) – Abritel, Homelidays, Fewo-direkt

👉 In agency: Adobe, Monster, LG, Ford, Michelin, Unilever

📩 Strategic support for results that match your ambitions. Contact me.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
Romanian
Native or bilingual
Spanish
Conversational
Italian
Basic

Workplace preferences

Can work on-site

Paris (up to 10km), Versailles (up to 20km)

Oconnection
Search Marketing Account Director
DIGITAL AND IT
October 2019 - Today (6 years and 8 months)
Strategic SEA consulting for key accounts (Renault Bank, Cooper, Pavillon France, Maisons Pierre)
Recommendations on campaign structure, bidding and budgets
Creation of quarterly follow-up presentations (QBR) for major accounts
Support on responses to calls for tenders and construction of SEA pitches
Neo Media World
Search Consultant
DIGITAL AND IT
March 2023 - December 2023 (10 months)
Consulting for Sage, Abridéal, Nestlé and Nespresso
Development of strategies and best practices recommendations
Creation of case studies and optimization of workflows
Neo Media World
Business Director
DIGITAL AND IT
March 2022 - September 2022 (7 months)
Supervision of the media budget of two major accounts (Hiscox and Sage)
Management of branding and performance objectives on several levers (SEA, programmatic Display, Social Ads, Affiliation, TV)
Supervision of consulting teams