Freelancer profile translated to English.
Back to original languageAbout Adriano
I am a freelance Media Buyer / Paid Media specialist, and for over seven years, I've been dedicated to ensuring ads reach the right people at the perfect time.
I started my career in an agency, where I had the opportunity to manage Google Ads and Meta Ads campaigns for clients in very diverse sectors. Over time, I refined my approach: combining a solid strategy with precise measurement to make data-driven decisions.
That's why I also specialized in Google Tag Manager, developing pixelation plans and configuring events and conversions in GA4, Google Ads, and Meta, to ensure that every action counts and can be measured correctly.
Last year, I decided to make the leap into freelancing, almost more due to demand from companies wanting to work with me than on my own initiative. And honestly, it was one of the best decisions I've made.
I currently live in Madrid, although I work online with clients from all over Spain, helping them optimize their advertising investment and achieve real results.
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- FreelancePaid Media / SEM and Web Analytics SpecialistJanuary 2024 - Today (2 years and 5 months)✅ Creation, monitoring, and analysis of campaigns on Facebook Ads, Google Ads, Instagram, and Linkedin Ads ✅ Client meetings to present results ✅ Campaign optimization to achieve different objectives ✅ Paid Media Strategies ✅ Pixel installation via GTM to measure objectives in Google Analytics 4, Google Ads, and Meta ✅ Report generation with Looker Studio and campaign proposals for clients ✅ Analysis of GA4 data
- Marketing ParadisePaid Media ManagerJanuary 2023 - November 2024 (1 year and 10 months)Madrid, Spain✅ Creation, monitoring, and analysis of campaigns on Facebook Ads, Google Ads, Instagram, and Linkedin Ads ✅ Client meetings to present results ✅ Campaign optimization to achieve different objectives ✅ Paid Media Strategies ✅ Paid proposals for potential clients ✅ Pixel installation via GTM to measure objectives in Google Analytics 4, Google Ads, and Meta ✅ Report generation with Looker Studio and campaign proposals for clients ✅ Connection of CRM Platforms with campaign platforms ✅ CRO - Analysis of purchase processes and campaign landing pages ✅ Analysis of GA4 data
- Dos Setenta: Marketing y DesarrolloPaid Media SpecialistSeptember 2021 - December 2022 (1 year and 3 months)Madrid, Spain✅ Creation, monitoring, and analysis of campaigns on Facebook Ads, Google Ads, Instagram, and Linkedin Ads. ✅ Campaign optimization with different objectives. ✅ Strategies for the different campaigns to be carried out. ✅ Paid proposals for potential clients ✅ Pixel installation via GTM to measure objectives in Google Analytics 4, Google Ads, and Facebook Ads. ✅ Report generation with Google Data Studio ✅ Analysis of GA data
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Education
- Master of Web AnalyticsKSchool2018Master de Analítica Web
- Google Ads Course, MarketingAula CM - School of Communication and Online Marketing2017Curso de Google Ads , Marketing